Our client is a leading digital business seeking a Braze Marketing Manager to create automated lifecycle journeys, deliver targeted communications and drive customer growth.This is a hands‐on CRM role ideal for someone who enjoys marketing automation, copywriting, segmentation, and data‐driven optimisation.
You'll manage Braze journeys, write email/social copy, build campaigns, run A/B tests and analyse performance ensuring leads stay engaged and move through the funnel.This is a full‐time role based in Melbourne with hybrid flexibility.The OpportunityYou'll be responsible for:Building automated lifecycle journeys in BrazeWriting email/SMS/push copy for nurture, onboarding and re‐engagementSegmenting audiences based on behaviour, suburb, lead stage and intentRunning A/B tests across subject lines, CTAs, incentives and content blocksManaging broadcast campaigns including newsletters and promotional pushesAnalysing performance across open, click, conversion and SQL progressionCollaborating with marketing,



product and Webflow developers on full‐funnel optimisationEnsuring Braze data flows correctly via API integrations and trackingAbout YouWe're looking for a CRM marketer with solid copywriting skills and experience using Braze or similar CEPs.You'll likely bring:5-7 years' experience in CRM, lifecycle or email marketingExperience using Braze, Iterable, Klaviyo, Customer.io or similarStrong written communication skills for email, SMS and social copyUnderstanding of customer journeys, segmentation and retention strategyAbility to interpret data and optimise campaigns based on performanceComfort working independently while collaborating with internal teamsWhy Join?
Own the end‐to‐end lifecycle strategy for a high‐volume digital platformDirect impact on customer engagement, conversion and growthWork with modern CEP tools (Braze) and a collaborative marketing teamHybrid workingGreat role for someone wanting to deepen CRM and lifecycle expertiseIf you're a CRM marketer who enjoys building automated journeys and writing compelling copy, we'd love to hear from you.
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📌 Braze Marketing Manager (Melbourne)
🏢 Salt Digital Recruitment
📍 Melbourne