Job description
Full-time
Permanent
Are you passionate about improving the working conditions of nurses and midwives in WA?
The Australian Nursing Federation Industrial Union of Workers Perth (ANMF WA) has been advocating for nurses, midwives and their patients for more than 100 years.
Our purpose is to use our collective advocacy power to advance working conditions, member wellbeing, and a safer, more equitable health system for the community that depends on us.
The union is looking for an experienced communications professional to deliver communications and media activity that strengthens trust, builds credibility, and supports the strategic objectives of the ANMF WA.
In this role, you will play a leading role in our strategic communications and media relations activities, providing expert advice, managing media engagement, developing high-quality content, and protecting organisational reputation.
You'll lead a small team and be a cooperative and confident communicator with sound judgement, capable of managing complex and sensitive issues while working closely with your colleagues across the organisation to achieve shared goals
KEY RESPONSIBILITIES
Leadership and strategy
Lead the development and delivery of communications and media relations strategies that support the ANMF WA's strategic goals and enhance its reputation and visibility
Provide strategic communications advice to senior leaders on relevant issues
Ensure all communications are consistent, accurate and aligned to ANMF WA's strategic plan.
Monitor emerging issues and risks, coordinating cross-team responses and supporting issues and crisis management
Oversee media monitoring, insights, analysis and reporting to inform decision-making and measure impact
Manage confidential and sensitive information with discretion and professionalism.
Media relations




Coordinate proactive media activity, including campaigns, story pitches, spokesperson preparation and broader public relations initiatives
Manage communications for major announcements, events and union initiatives
Oversee all media enquiries, ensuring responses are timely, accurate and strategically aligned.
Build and maintain strong relationships with internal and external stakeholders, including key media outlets and journalists
Content and engagement
Lead the creation of high-quality communications materials, including media releases, briefing notes, member newsletters, key messages, magazines, social media posts and speaking points
Support communications and engagement activities that strengthen trust, build credibility and promote the ANMF WA brand
We want to hear from you if you have:
Significant experience
leading strategic communications
projects
, including planning, delivery, evaluation and performance reporting.
Highly developed
writing and storytelling
capability, with an understanding of how to tailor messages for different audiences.
Experience
managing complex or sensitive projects
and leading teams to deliver outcomes within tight timeframes.
Highly developed
analytical and problem-solving skills
, with the ability to develop innovative solutions aligned to strategy.
A
collaborative leadership style
, with proven experience motivating and mentoring others, and helping them grow.
Excellent initiative
and a proactive,



task-oriented approach, working with urgency while also demonstrating sound judgement and
professional maturity.
An enthusiastic and respectful attitude, working as a
team player to
build partnerships and work collaboratively to achieve shared objectives.
The ability to operate effectively in uncertain or dynamic environments.
Additional desirable skills include:
Strong
stakeholder management skills
, with experience building trusted relationships with senior leaders and key stakeholders.
Tertiary qualifications
in a related discipline – such as Communications, Public Relations, Journalism or Business – or equivalent business experience
Experience in
campaigning
, advocacy and/or community or member engagement, with the ability to translate complex policy into clear and compelling communications
Experience in news media, and knowledge of the current media landscape in WA.
Experience working with unions and/or
member
‐
based organisations
.
WHAT WE OFFER YOU
We are a team of dedicated professionals who take pride in our work.
We are united in our shared commitment to work together to improve outcomes for WA's incredible nurses, midwives, and care workers.
We are committed to providing our employees with a supportive, flexible, and rewarding work setting.
Some of the key benefits include:
Competitive remuneration package
Supportive and collaborative workplace
Generous 16% superannuation contribution
15 days personal leave per year
10 additional days off (ADOs) accrued per annum
Fair work from home (WFH) policy
To apply, please submit your CV and cover letter outlining your experience and skills relevant to this role to
******
using the subject line:
Lead - Communications enquiry via EthicalJobs.

📌 Lead - Communications (Perth)
🏢 Australian Nursing Federation - Industrial Union of Workers Perth
📍 Perth