Haircare Group is a proudly Australian, family-owned business with over 50 years' experience in the professional hair industry.
Founded by a hairdresser for hairdressers, we are a leading distributor of premium haircare brands and services across Australia and Recent Zealand, supporting customers across wholesale, retail, and eCommerce channels.
We're more than a business — we're a community.
Our people are passionate about what they do and committed to excellence, innovation, and integrity.
We build long-term partnerships with our customers and proudly represent brands that inspire creativity and quality.
For us, it's more than hair.
The Role
We're looking for a Promotions Lead to lead the planning, execution and performance evaluation of promotional campaigns, trading initiatives and new product launches across Haircare Group.
Reporting to the Buying & Category Manager, this role plays a critical part in driving category growth, sales performance and customer engagement through effective promotional planning and execution.
You will work closely with Buying, Sales, Marketing and Supply Planning teams to deliver commercially successful promotions that support business objectives across Australia and New Zealand.
As the key link between multiple teams, you will ensure promotional activity is planned, communicated and executed effectively, while providing insights and recommendations that improve performance and profitability.
Why This Role Stands Out
Lead high-impact promotional campaigns and key trading events
Influence category growth, sales performance and customer engagement
Partner closely with Buying, Sales, Marketing and Supply Planning




Drive new product launches and introductory offers
Use data and insights to shape future promotional strategies
Play a key role in commercial decision-making across the business
Key Responsibilities:
Lead the planning and execution of promotional campaigns, deal books, evergreen offers, opening deals and key trading events
Manage the promotional calendar to ensure timely delivery and alignment with category priorities
Develop promotional programs that drive incremental sales, margin and customer engagement
Support the execution of category and trading strategies
Ensure promotional activity aligns with commercial objectives, brand positioning and customer needs
Support category sales and profitability targets through effective promotional planning and execution
Identify opportunities for supplier-funded activity, exclusive offers and value-added promotions
Partner with Sales teams to develop retailer and customer-specific promotional programs
Monitor market trends, competitor activity and customer behaviour to identify opportunities
Analyse promotional performance, including sales, margin, profitability and return on investment
Prepare post-campaign evaluations and provide recommendations for continuous improvement
Develop reporting and insights to support commercial decision-making and business planning




Coordinate and support successful new product launches and introductory offers
Partner with Supply Planning to ensure accurate forecasting and stock availability for promotional activity Communicate promotional plans, opportunities and performance across key stakeholders
Drive improvements in promotional planning, reporting and execution processesMaintain accurate promotional documentation, timelines and governance requirements
What You'll Bring
Experience in promotions, trade marketing, category support, buying support or a related commercial role
Experience within a wholesale, retail or distribution environment (preferred)
Strong commercial awareness and understanding of sales, margin and promotional performance drivers
Demonstrated experience coordinating promotional campaigns, product launches or trading programs
Strong analytical skills with the ability to evaluate performance and identify opportunities
Intermediate to advanced Microsoft Excel and ERP system capability
Strong project management and organisational skills
Excellent communication and stakeholder management skills
Ability to manage multiple priorities and deliver outcomes in a fast-paced environment
Qualification in Business, Marketing, Commerce or a related discipline (preferred)
What We Offer:
Opportunity to play a key role in a respected Australian-owned business
Collaborative and values-driven culture
Generous staff discounts on premium haircare products
Exposure to cross-functional teams and commercial decision-making
Please note: You must have full Australian work rights to apply.
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📌 Promotions Lead (Adelaide)
🏢 Haircare Group
📍 Adelaide