Manager, Production
Join Destination NSW, the champion and voice for the visitor economy within the NSW Government
Clerk Grade 9/10 position with a salary range $129,464 - $142,665 per annum plus superannuation
Ongoing role located in The Rocks, Sydney (3 days per week in the office)
About the role
The Manager, Production leads the planning and delivery of multimedia content that brings Destination NSW's brand and priorities to life.
You will manage a team that works across social media, video and photography, overseeing the full production process from concept through to delivery.
This includes scheduling and supervising shoots, guiding creative development, and ensuring all content meets brand standards and is tailored to the right platforms and audiences.
You will provide explicit direction on storytelling, advise on creative proposals and manage risk to ensure content is engaging, accurate and delivered to a high standard.
Working closely with internal teams, agencies and external partners, you will identify opportunities to showcase NSW in fresh and compelling ways.
The role includes hands-on oversight of productions, sometimes in the field, with occasional regional travel and overnight stays as required.
You will also be responsible for managing production workflows, equipment and multimedia assets, while monitoring emerging trends and audience behaviours to inform future content.
You will support the team to deliver effective, high-quality work that strengthens Destination NSW's profile and impact.
For any questions related to the role please contact Tom Ferguson, Associate Director Integrated Production via
******
.
About Destination NSW
Destination NSW is the champion and voice for the visitor economy within the NSW Government.
Spearheading a whole-of-government approach to visitor economy growth, Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences,



business support, marketing and events.
Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions.
See
destinationnsw.com.au
for further details.
About You
You are an experienced production lead who has successfully planned and delivered high-impact multimedia content that supports organisational objectives.
You have managed creative teams across video, photography, social media and live streaming, overseeing projects end to end - from initial concept and scripting through to filming, post-production and final delivery.
Your background includes leading content production for events, managing production crews and controlling budgets for television commercials and multi-day shoots.
You understand how to shape strong, audience-focused storytelling while ensuring content meets brand standards and performs effectively across different platforms.
You are confident providing strategic direction as well as practical oversight, balancing creative quality with timelines and compliance requirements.
You are skilled at building productive relationships with internal stakeholders and external partners and can manage expectations and maintain confidentiality while delivering on time.
You stay informed about changes in digital technology, content formats and audience behaviour, and use this knowledge to keep work relevant and engaging.
To learn more about the role, please
click here to download the role description
.
How to Apply




Your application must include a cover letter (maximum 2 pages) and an up-to-date resume (maximum 5 pages) that details your capabilities and experience in relation to the above role.
Applications must be submitted via our recruitment portal; applications will not be accepted by email.
Closing Date
: Monday 9 March ****
******AM]
Contact
: Sally McRae, Talent Acquisition Partner via
******
Working at the Department of Creative Industries, Tourism, Hospitality and Sport
At the Department of Creative Industries, Tourism, Hospitality and Sport we bring vibrancy to NSW by growing our creative industries and workforces, driving strong visitor and night-time economies, ensuring a responsible hospitality sector, and putting arts, culture and sport at the heart of our communities.
Together we:
Create social and economic opportunities for the state
Support the creation of jobs across the creative, visitor and night-time economies
Prioritise First Nations artists, stories and culture
Ensure arts, culture and sport are at the heart of every community to be enjoyed and accessed by all
Drive visitation through events, campaigns and visitor experience development
Activate our night-time and creative economies to unlock unique precincts and community spaces
Deliver a vibrant and responsible hospitality, liquor, racing and gaming environment
Support NSW's key Cultural Institutions to ensure access for all, enable community experiences and education and preserve the state's diverse cultural assets and history.
We believe diversity across our department allows us to be a true reflection of NSW citizens.
We are a respectful workplace committed to diversity, equity, and inclusion.
If you do require an adjustment during the recruitment process, please notify us on your application form.
A talent pool may be created from this recruitment action for ongoing and temporary roles for this role or similar roles that may become available over the next 18 months.

📌 Manager, Content Production (Australia)
🏢 Destination NSW
📍 Australia