Business Development Manager – Specialty Coffee (NSW)

Join One of Australia’s Leading Specialty Coffee Roasters.

Axil Coffee Roasters is one of Australia’s leading specialty coffee companies, renowned for exceptional coffee, industry-leading quality standards, and a commitment to innovation. Home to the 2022 & 2025 World Barista Champion, Axil has built a reputation for excellence across cafés, hospitality venues and coffee professionals throughout Australia. We’re seeking an experienced Wholesale BDM to drive growth across Sydney and surrounding regions. This role is ideal for a proven performer with an established industry network, a passion for specialty coffee, and a history of delivering exceptional sales results. This is not an entry-level sales role. We are looking for someone who can hit the ground running and make an immediate impact.

Key Responsibilities:

- Drive new wholesale business acquisition across Sydney and surrounding regions
- Build and maintain a robust pipeline of opportunities through proactive prospecting and relationship development
- Consistently achieve and exceed monthly, quarterly and annual sales targets
- Develop and execute strategic sales plans to grow market share
- Maintain accurate sales activity, forecasting and opportunity management within HubSpot CRM
- Manage and grow existing wholesale partnerships while identifying opportunities for expansion
- Present Axil’s coffee, equipment and training solutions to prospective customers
- Develop strategic account plans for key customers and prospects




- Work closely with operations, customer support and coffee education teams to deliver exceptional customer experiences
- Represent Axil Coffee Roasters at industry events, trade shows and coffee competitions

About You:

- Minimum 3 years experience in a specialty coffee wholesale sales role
- Demonstrated history of achieving and exceeding sales targets
- Proven ability to win new business and build long-term commercial partnerships
- Established network of café owners, hospitality operators, multi-site groups and coffee professionals throughout Sydney
- Strong understanding of specialty coffee, café operations and hospitality business drivers
- Highly proficient in CRM management, pipeline development and sales forecasting (HubSpot experience highly regarded)
- Commercially minded with strong negotiation and closing skills
- Exceptional communication and relationship-building abilities
- Self-motivated, organised and comfortable managing a sales territory independently
- Passionate about specialty coffee and hospitality
- Current driver’s licence

What We Offer:

- Comprehensive remuneration package including company car
- Generous bonus scheme
- Staff discounts on products and services
- A unique culture that will keep you engaged
- Personal and qualified growth opportunities to continue learning and developing your career
- Increased responsibility and recognition for performance
- Work in a business with a true focus on specialty coffee working with the world’s best coffee producers, roasters and baristas

📌 Business Development Manager – Specialty Coffee (NSW) (Sydney)
🏢 Axil Coffee Roasters
📍 Sydney