Sales & Business Development – Capital Equipment | NSW Wollongong / Newcastle / Sydney
My client is a global construction and agricultural machinery OEM that has launched its dedicated Australia operation this year and is investing heavily in building its presence across NSW. With a portfolio spanning earthmoving machinery, concrete equipment, cranes, aerial work platforms and agricultural machinery, they are establishing a challenger position in the local market, backed by strong engineering, service and parts support.
We are assembling the next phase of the sales team in New South Wales and are interested in talking to people across several roles, including:
Business Development Manager – Earthmoving/Concrete/AWP/Mobile Crane (Sydney / Wollongong / Newcastle).Business Development Manager – Agricultural (Wollongong).BDM – multi-vertical (Wollongong / Sydney)
About the opportunities
These roles are focused on growing capital equipment sales and customer relationships across NSW’s construction, civil, mining services, infrastructure and agricultural sectors. Depending on level and focus, you could be:
Owning state-wide sales strategy and performance across multiple product lines.Driving current business and key account growth for earthmoving, concrete, AWP or crane equipment in metro and regional territories.Building and supporting agricultural machinery customer networks as a service or sales leader.
What you’ll be doing (role-dependent):
Develop and execute territory/state sales plans aligned with national growth objectives.Drive capital equipment sales and market share in targeted verticals (earthmoving, concrete, AWP, cranes,



ag).Build and maintain relationships with dealers, contractors, fleet owners, rental businesses and ag customers.Identify and convert new business opportunities, manage pipelines and provide accurate forecasts.Collaborate with service, parts and finance teams to ensure strong aftersales support and repeat business.
We’re keen to hear from people who have:
Proven experience in sales, business development, territory management or key account management within capital equipment, construction machinery, access equipment or agricultural machinery.Backgrounds with OEMs, dealers or hire/access businesses such as Caterpillar, Komatsu, Volvo, Develon, JLG, Genie, Manitou, Putzmeister, Liebherr, CNH, John Deere, Claas, Kubota or similar.Strong commercial acumen, negotiation skills and comfort with field-based roles across Victoria.
Why it’s attractive:
You’ll be joining a well-backed, industry leading, global OEM in the early phase of its NSW growth journey, with genuine scope to shape territories, channels and customer bases rather than just inherit mature portfolios. Successful hires will have clear impact on brand presence and market share as the business continues to invest in Australia.
How to express interest:
If you have relevant capital equipment or machinery sales/service experience and would like to explore one of these opportunities, please click Apply and outline your preferred role (e.g. RSM, BDM – Earthmoving/Concrete/AWP/Crane, BDM – Agricultural, Service Manager/Technician).
Shortlisted candidates will be contacted to discuss specific positions in more detail.We look forward to speaking with you.

📌 Business Development Manager (Wollongong)
🏢 The Ronin Consulting
📍 Wollongong