Introduction:

MST Global is a leader in mining and tunnelling technology, delivering cutting-edge digital solutions that improve safety and productivity around the world. Our commitment to quality, safety and innovation has earned the trust of customers across six continents.

Description:

As we continue to grow, we're seeking a creative and detail-oriented Digital Marketing Specialist to support the planning, execution and optimisation of digital marketing initiatives across multiple channels. You'll play a key role in driving brand awareness, customer engagement and lead generation through digital campaigns, content creation, website management and marketing automation.

Key Responsibilities

Campaign Management

- Plan, build and execute email campaigns, landing pages and digital advertising.
- Manage campaign assets, including audience lists, creative content, tracking links, forms and automation workflows.
- Monitor and optimise campaign performance through A/B testing and campaign analysis.

Content & Social Media

- Create and schedule engaging content across social media, blogs and email campaigns aligned with MST's brand.
- Maintain digital assets, templates and marketing collateral to ensure global brand consistency.
- Support webinar coordination, event promotions and post-event communications.

Website & SEO

- Update website content, news articles and case studies.
- Implement SEO best practices to improve website visibility and search performance.

Data & Reporting

- Maintain CRM and marketing databases to ensure data accuracy.
- Track campaign performance and prepare regular reports on key digital marketing metrics.
- Support dashboard maintenance and reporting activities.

Website & SEO

- Update web content, news stories, and case studies.




- Implement SEO best practices for improved visibility and ranking.

Collaboration

- Work closely with Sales, Product and internal stakeholders to deliver integrated marketing campaigns.
- Collaborate with the Digital Marketing & Communications Specialist to support marketing initiatives and business objectives.

Skills and Experiences:

Required Skills and Experience:

- 2-4 years’ experience in B2B digital marketing or content creation (preferably within Mining Technology).
- Experience using marketing platforms HubSpot and/or Salesforce.
- Proficiency with content creation and design tools such as Canva, with the ability to create engaging marketing assets across digital channels.
- Proficiency working with campaigns that utilise Google Ads, SEO/SEM fundamentals, LinkedIn ads.
- Excellent written communication skills with strong attention to detail.
- Creative and resourceful problem solver with the ability to develop engaging content and support marketing initiatives.
- Role is office based in Brisbane

The KPI's:

- Campaign Delivery accuracy and timeliness.
- Growth in digital engagement (followers, clicks, conversions)
- Content publication frequency and quality.
- Contribution to lead generation metrics.

The Benefits:

In return for your hard work and dedication, you'll enjoy:

- A supportive and collaborative team environment.
- Access to our Employee Assistance Program (EAP) to support your wellbeing.
- Competitive remuneration and staff incentive programs.
- Ongoing training, development and recognition opportunities.
- Discounts on health insurance, food delivery services, travel and groceries.
- Access to our wellbeing hub to support your mind, body and healthy habits.
- Complimentary fruit, snacks and barista-style coffee in our contemporary Brisbane office.
- Free on-site parking (available on a first-come, first-served basis).

📌 Digital Marketing Specialist (Bowen Hills)
🏢 MST Global
📍 Bowen Hills