We're on a mission to build the world's most effective creative and performance marketing agency. We scale DTC brands to 8 and 9 figures profitably through performance marketing, creative strategy, and retention. As we grow, we need a senior performance director who can own the full client relationship and align every channel around a single growth thesis.

The Role

You are the primary point of contact for your clients and the performance owner across every channel: paid media, creative, CRO, landing pages, email, and SMS. This is not a hands-on-tools role. You have specialist media buyers, creative strategists, CRO practitioners, and retention specialists executing behind you. Your job is to set the direction, align the team, and make sure everything is pulling toward the same goal.

Account management is a large part of this role. You own the relationship, run the meetings, present the strategy, and ensure every client always has a senior, thoughtful partner in their corner.

What You'll Own

- The client relationship from onboarding through to retention
- Cross-channel growth strategy across paid, creative, CRO, email, and SMS
- All client-facing communication — weekly check-ins, strategic reviews, and QBRs
- Briefing and aligning specialist teams around one strategic direction per client
- Full-funnel performance from acquisition through to repeat purchaseProactive identification of opportunities and risks before clients have to ask

What You'll Do Day to Day

- Set paid media strategy across paid channels and direct media buyers on execution




- Develop creative hypotheses and brief the creative team on messaging, hooks, and formats
- Own conversion optimisation strategy and direct CRO specialists on test prioritisation
- Set lifecycle strategy across email and SMS and oversee specialist execution
- Track pacing daily across all channels and course-correct where needed
- Report weekly, monthly, and quarterly to clients in a way that clearly articulates performance and Defiant's value
- Report weekly to the Head of Strategy on account health, wins, and risks

What We're Looking For

- 7+ years in digital marketing agencies with proven cross-channel experience
- Demonstrated track record of owning senior client relationships, not just executing campaigns
- Expert level across Meta Ads and Google Ads; strong on TikTok or YouTube
- Solid understanding of CRO principles, lifecycle marketing, and DTC funnel dynamics
- Klaviyo experience preferred; GA4 and Shopify a given
- Solid communicator and presenter who's able to hold a room with founders and senior marketers
- Solutions-oriented. You raise issues with a recommendation already attached
- Highly organised across multiple accounts with zero dropping the ball

What We Offer

- Personal development budget for courses, training, and anything that sparks your interest
- Fully remote with flexibility to structure your day around your life
- Flat management structure. Your voice shapes how the agency grows
- An A-Player team that shows up to win every day and genuinely looks after each other
- A diverse client roster from mid-tier ecommerce to enterprise brands

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📌 Performance Director (Australia)
🏢 Defiant Digital
📍 Australia