About Ripe

Australia's leading maternity and nursing brand, Ripe, celebrates and supports mothers with collections that blend style, comfort and confidence. With a growing presence across Australia and international markets, we connect with customers through our retail stores, eCommerce and wholesale partners. As we continue to expand our B2C and B2B businesses globally, we're seeking a hands-on Marketing Manager to help shape the next chapter of the Ripe brand.

This is a strategic leadership role for a commercially minded marketer who enjoys balancing big-picture thinking with hands-on execution.

About the Role

Ripe is seeking an experienced Marketing Manager to join our team in a pivotal leadership role. You'll drive brand growth, lead integrated marketing campaigns and create a seamless customer experience across every channel, from retail and eCommerce to wholesale, digital and creative production.

You'll lead the overall marketing strategy across brand, digital and social channels, while evolving Ripe's brand positioning, campaign messaging and tone of voice. Working closely with our Product, Retail and eCommerce teams, you'll translate marketing strategy into commercial outcomes that strengthen customer engagement and support continued growth across our Australian and international business.

As an established, dynamic business with a team-oriented in-house team, this is a broad leadership role combining strategic thinking with hands-on delivery. You'll lead across brand marketing, digital, social media and creative production while remaining actively involved in bringing ideas to life. We're looking for someone who enjoys variety, takes ownership and leads by example.





This is an opportunity to shape the future of one of Australia's most recognised maternity brands while helping drive the next phase of growth across our Australian and international retail, wholesale and digital channels.

4-5 days per week considered, depending on experience and skills.

What You'll Do

- Develop and lead Ripe's marketing strategy, seasonal campaigns and promotional calendar.
- Own the digital marketing strategy across eCommerce, paid media, SEO/SEM, email marketing and customer acquisition.
- Lead the social media strategy, overseeing content planning, creative direction, community engagement and performance.
- Own and evolve Ripe's brand positioning, campaign narrative and tone of voice across every customer touchpoint.
- Lead integrated campaigns across digital, paid media, social, eCommerce, retail and wholesale channels.
- Oversee photoshoots and creative production from concept through to post-production.
- Deliver engaging content across email, website and brand communications.
- Partner with Product, Retail and Sales to support continued growth across our Australian and international B2C and B2B businesses.
- Champion AI-enabled marketing, automation and smarter ways of working that improve creativity, efficiency and customer experience while protecting the integrity of the Ripe brand.
- Manage budgets, analyse performance and continually optimise marketing activity for commercial results.





About You

- Proven experience in a senior marketing or brand management role (fashion, lifestyle, retail or consumer brands preferred).
- Strong background in integrated marketing and campaign management.
- Demonstrated experience developing digital marketing strategies across eCommerce, paid media, email and social channels.
- Excellent communication and copywriting skills with a strong eye for brand tone and detail.
- Experience leading photoshoots, creative production and stakeholder management.
- Strategic, commercially minded and highly organised, with strong analytical and leadership skills.
- A genuine interest in fashion, emerging technologies and AI-powered marketing, with the judgement to embrace innovation while maintaining a consistent and authentic brand voice.
- Proficiency in Adobe Creative Cloud is an advantage but not essential.
- You're equally comfortable setting strategy and delivering the work. Whether developing campaigns, directing photoshoots, reviewing performance, refining copy or collaborating across the business, you enjoy being hands-on and seeing your ideas translate into measurable results.

Why You'll Love Working With Us

At Ripe, we believe motherhood deserves to be celebrated and supported. Comfort, confidence and style should never be compromised.

You'll join a collaborative, passionate team where your ideas will be valued, your creativity encouraged and your work will have a genuine impact. This is an opportunity to shape the future of one of Australia's most recognised maternity brands while helping drive continued growth across our Australian and international business.

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📌 Marketing Manager (Melbourne)
🏢 Ripe Maternity
📍 Melbourne