We are partnering with a highly respected retail and eCommerce publicly listed company to find a talented CRM & Loyalty Manager who’s passionate about customer engagement, data‑driven storytelling, and building meaningful brand experiences.

This is a hands‑on, high‑impact role where you’ll shape and deliver omni‑channel campaigns that inspire loyalty, boost retention, and maximise customer lifetime value.

You will report to the Chief of Digital and manage a small team.

What you’ll be doing:

- Own and evolve the global CRM, loyalty and growth strategy across all markets, in line with the digital growth plan
- Carry a revenue and contribution target for owned channels (email, SMS, push, loyalty) and an efficiency target (ROAS, ROI, CAC) for paid; report both to the CDO weekly
- Build and maintain the combined growth P&L;
- Translate retention metrics (repeat purchase rate, CLTV, churn) and acquisition metrics

Lifecycle, Automation & Campaigns

- Design and operate the full lifecycle programme in Klaviyo: welcome, browse abandon, abandoned cart, post purchase, replenishment, win back, lapsed, VIP
- Work with the content team to execute the campaign calendar across email and SMS, briefing the coordinator on build and QA so your time stays on strategy and segmentation

Paid Performance, Agency & Affiliates

- Own performance across paid social, Google, affiliates, display and retargeting, managed through the agency and affiliates via platform
- Hold the agency accountable to ROAS, CAC and revenue contribution targets





What you’ll bring

- 6+ years in CRM, retention, lifecycle or growth marketing, minimum 2 years at manager level in a multi market retail or DTC business
- Hands on Klaviyo expertise ideal: flows, segmentation, predictive analytics, deliverability, API and webhook usage
- Solid working knowledge of Shopify including the Klaviyo Shopify integration in both directions
- Proven experience managing paid channels (Google, Meta, affiliates) at a strategic and agency oversight level, even if not executing directly in platform
- Customer segmentation, RFM, cohort analysis and CLTV modelling; comfortable in spreadsheets and SQL-fluent or willing to be
- Experience working with a CDP or building the case for one: data modelling, identity resolution, event taxonomy, audience activation
- Experience managing an affiliate programme and a product feed, or a clear willingness and aptitude to pick this up quickly
- Commercial fluency: reads a P&L;, builds a business case, defends a budget across two different channel types
- BI tool fluency (Looker, Tableau, Power BI) and basic SQL highly desirable

You’ll join a high‑performing team driving one of Australia’s most successful loyalty programs, with the chance to influence the future of customer engagement across multiple platforms. Expect strong cross‑functional support, access to industry‑leading CRM tools, and a culture that values creativity, collaboration, and results.

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📌 CRM & Loyalty Manager ( ON-SITE) (Melbourne)
🏢 Perfectly Placed Recruitment
📍 Melbourne