Haircare Group is a proudly Australian, family-owned business with over 50 years’ experience in the professional hair industry. Founded by a hairdresser for hairdressers, we are a leading distributor of premium haircare brands and services across Australia and New Zealand, supporting customers across wholesale, retail, and eCommerce channels.

We’re more than a business — we’re a community. Our people are passionate about what they do and committed to excellence, innovation, and integrity. We build long-term partnerships with our customers and proudly represent brands that inspire creativity and quality.

For us, it’s more than hair.

The Role

We're looking for a Promotions Lead to lead the planning, execution and performance evaluation of promotional campaigns, trading initiatives and new product launches across Haircare Group.

Reporting to the Buying & Category Manager, this role plays a critical part in driving category growth, sales performance and customer engagement through effective promotional planning and execution. You will work closely with Buying, Sales, Marketing and Supply Planning teams to deliver commercially successful promotions that support business objectives across Australia and Current Zealand.

As the key link between multiple teams, you will ensure promotional activity is planned, communicated and executed effectively, while providing insights and recommendations that improve performance and profitability.

Why This Role Stands Out

- Lead high-impact promotional campaigns and key trading events
- Influence category growth, sales performance and customer engagement
- Partner closely with Buying, Sales, Marketing and Supply Planning
- Drive new product launches and introductory offers




- Use data and insights to shape future promotional strategies
- Play a key role in commercial decision-making across the business

Key Responsibilities:

- Lead the planning and execution of promotional campaigns, deal books, evergreen offers, opening deals and key trading events
- Manage the promotional calendar to ensure timely delivery and alignment with category priorities
- Develop promotional programs that drive incremental sales, margin and customer engagement
- Support the execution of category and trading strategies
- Ensure promotional activity aligns with commercial objectives, brand positioning and customer needs
- Support category sales and profitability targets through effective promotional planning and execution
- Identify opportunities for supplier-funded activity, exclusive offers and value-added promotions
- Partner with Sales teams to develop retailer and customer-specific promotional programs
- Monitor market trends, competitor activity and customer behaviour to identify opportunities
- Analyse promotional performance, including sales, margin, profitability and return on investment
- Prepare post-campaign evaluations and provide recommendations for continuous improvement
- Develop reporting and insights to support commercial decision-making and business planning




- Coordinate and support successful new product launches and introductory offers
- Partner with Supply Planning to ensure accurate forecasting and stock availability for promotional activity Communicate promotional plans, opportunities and performance across key stakeholders
- Drive improvements in promotional planning, reporting and execution processesMaintain accurate promotional documentation, timelines and governance requirements

What You’ll Bring

- Experience in promotions, trade marketing, category support, buying support or a related commercial role
- Experience within a wholesale, retail or distribution environment (preferred)
- Strong commercial awareness and understanding of sales, margin and promotional performance drivers
- Demonstrated experience coordinating promotional campaigns, product launches or trading programs
- Strong analytical skills with the ability to evaluate performance and identify opportunities
- Intermediate to advanced Microsoft Excel and ERP system capability
- Strong project management and organisational skills
- Excellent communication and stakeholder management skills
- Ability to manage multiple priorities and deliver outcomes in a fast-paced environment
- Qualification in Business, Marketing, Commerce or a related discipline (preferred)

What We Offer:

- Opportunity to play a key role in a respected Australian-owned business
- Collaborative and values-driven culture
- Generous staff discounts on premium haircare products
- Exposure to cross-functional teams and commercial decision-making

Please note: You must have full Australian work rights to apply.

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📌 Promotions Lead (Adelaide)
🏢 Haircare Australia
📍 Adelaide