Lead marketing for a market-leading Australian business driving digital transformation and customer growth.

We're partnering with a well-established Australian organisation that is investing heavily in its marketing capability and digital evolution. This is an chance for an experienced Marketing Manager to lead an established team, influence commercial strategy and deliver integrated marketing programs across multiple business units.

Reporting to the General Manager, you'll be responsible for shaping the marketing strategy, driving customer acquisition and engagement, leading digital initiatives and ensuring marketing delivers measurable commercial outcomes.

The Opportunity

This is a broad leadership role where you'll combine strategic thinking with hands-on execution. You'll work closely with senior stakeholders across the business to deliver integrated campaigns that generate leads, strengthen customer relationships and support long-term growth.

Key responsibilities include:

- Develop and execute the company's marketing strategy across digital, customer acquisition, brand and communications.
- Lead an established marketing team, providing coaching, development and direction.
- Drive digital marketing performance across web, social, CRM, marketing automation and lead generation.
- Develop data-led marketing campaigns that support multiple business units and product categories.
- Manage agency relationships and external suppliers to maximise campaign effectiveness.
- Utilise analytics and customer insights to optimise marketing performance and ROI.
- Oversee websites, digital channels, content and online customer experience.
- Manage marketing budgets,



reporting and campaign performance.
- Partner with commercial, sales and product leaders to identify growth opportunities and deliver integrated go-to-market initiatives.

About You

You’ll be a commercially minded marketing leader who enjoys operating across strategy, digital and team leadership.

You’ll bring:

- Proven experience leading marketing functions within complex B2B or customer-focused organisations.
- Strong digital marketing capability across lead generation, CRM, marketing automation and website optimisation.
- Experience managing integrated marketing campaigns with measurable commercial outcomes.
- Robust understanding of customer acquisition, retention, SEO, SEM and digital analytics.
- Experience using marketing technology platforms, CMS and Google Analytics (or similar).
- Excellent stakeholder management skills with the ability to influence senior leaders.
- Previous people leadership experience with a passion for developing high-performing teams.
- A data-driven mindset balanced with strong commercial judgement.

Why This Opportunity?

- Lead marketing for a recognised Australian market leader.
- Broad strategic and operational remit with genuine influence across the business.
- Established team and strong executive support.
- Opportunity to shape digital transformation and customer engagement initiatives.
- Long-term career opportunity within a secure, values-led organisation committed to continued growth.

If you're looking for a leadership opportunity where you can combine commercial thinking, digital expertise and people leadership to make a genuine impact, we’d love to hear from you.

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📌 Marketing Manager (Melbourne)
🏢 Sharp & Carter
📍 Melbourne