Our client is one of Australia’s most innovative and fast-growing spirit producers, with strong momentum across both domestic and international markets.

This is a highly executional, brand-focused role where you will be responsible for delivering trade marketing initiatives, go-to-market execution, and brand activation across multiple channels. You will work closely with internal production, sales and commercial teams to ensure strong alignment between brand strategy and in-market execution.

We are seeking a highly hands-on, execution-focused Brand Manager who thrives in a fast-moving, entrepreneurial environment. Reporting directly to the founder of the business, this role is suited to someone who enjoys ownership, agility, and working cross-functionally between sales and marketing.

Responsibilities

- Lead the execution of trade marketing plans across domestic and international markets
- Manage end-to-end delivery of go-to-market plans for new product releases and product innovation
- Coordinate consumer sampling, tasting programs, and trade activation initiatives
- Work closely with sales and distribution partners to support annual market plans and execution in key channels
- Develop and maintain brand toolkits and marketing assets for trade and export partners
- Support brand activations, experiential marketing, and on/off-premise engagement programs
- Collaborate with production, operations,



and commercial teams to ensure seamless product launches
- Assist in the coordination of limited agency activity, with a strong emphasis on internal execution ownership
- Ensure marketing materials, assets, and messaging are consistent and accessible across all markets
- Contribute to key selling periods and campaign execution aligned to commercial priorities

Requirements

- Tertiary qualifications in Marketing, Business, or a related discipline
- Prior experience in brand, trade marketing, or assistant brand management roles
- Experience within FMCG, beverages, or spirits highly desirable
- Strong track record of delivering campaigns, activations, or product launches end-to-end
- Comfortable working in a highly hands-on, executional environment
- Robust organisational and project management skills with the ability to manage multiple priorities
- Excellent communication and stakeholder engagement skills across internal and external partners
- Commercially minded with an understanding of trade dynamics and brand execution in-market
- Passion and interest in the craft spirits category

This is a genuine hands-on, end-to-end role where you will have significant autonomy and the opportunity to be creative, while gaining exposure across multiple areas of the business. Join an established business operating within a niche, agile team that retains a strong entrepreneurial mindset.

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📌 Brand Manager Beverages (Melbourne)
🏢 Brightside Executive Search
📍 Melbourne