About Cold Display Solutions

Cold Display Solutions is an Australian supplier of commercial refrigeration and refrigerated display equipment, servicing customers across Sydney, Melbourne and Brisbane.

We supply commercial display fridges, deli displays, cake displays, freezers and specialised refrigeration equipment to hospitality businesses, supermarkets, convenience stores, florists, food retailers and other commercial customers.

Cold Display Solutions is small and dynamic group , we have a strong culture based around helping our clients and staff

We are seeking an experienced IT & E-Commerce Website Specialist to maintain, support and further develop our WordPress, Shopify and B2B e-commerce systems.

About the Role

This is a hands-on technical and commercially focused role combining website development, e-commerce administration, product data management, systems integration and technical digital support.

The successful candidate will work with a detailed range of commercial refrigeration products and will be responsible for maintaining accurate website information, improving website performance and supporting the complete online customer journey—from product discovery and quotation through to finance enquiries, purchasing and CRM tracking.

This is primarily a website, e-commerce and systems role. It includes support for digital marketing activities but is not intended to replace a dedicated B2B marketing manager.

Key Responsibilities

Website Development and Maintenance

* Maintain, support and improve the company’s WordPress, WooCommerce, Shopify and B2B e-commerce websites.

* Manage WordPress themes and plugins, including Avada, Avada Builder and child-theme configurations.

* Maintain Shopify themes, applications, product templates and, where required, Shopify Liquid code.

* Create, update and improve product pages, category pages, landing pages and enquiry forms.

* Troubleshoot website errors, broken links, checkout problems, form failures and technical conflicts.

* Maintain staging and production environments and ensure changes are tested before deployment.

* Coordinate website backups, software updates, security monitoring and recovery procedures.

* Maintain company ownership and control of domains, DNS, hosting, SSL certificates, website administrator accounts and third-party platforms.

Product and E-Commerce Management

* Manage product titles, descriptions, specifications, prices, variants, availability, images and technical documents.

* Ensure all product information is accurate, complete and consistently presented.

* Upload and optimise product images, including filenames, compression and descriptive alternative text.

* Maintain product categories, navigation, filters and internal linking.

* Support trade accounts, customer-specific pricing, quotation workflows and B2B purchasing processes.

* Maintain product availability, incoming-stock dates, freight information and finance or rent-to-buy options.

* Assist with product imports, exports, bulk updates and product-feed management.

* Support commercial freight calculations,



delivery rules and location-based purchasing processes.

Technical SEO and Website Performance

* Improve technical SEO across product, category and content pages.

* Maintain unique SEO titles, meta descriptions, H1 headings and canonical URLs.

* Implement and validate Product Schema, Organisation Schema, Local Business Schema and other structured data.

* Maintain accurate image alt text describing the product shown in each photograph.

* Manage XML sitemaps, robots.txt, redirects and indexation settings.

* Identify and resolve broken links, redirect chains, duplicate pages and crawl errors.

* Monitor Google Search Console and investigate indexing, coverage and website-performance issues.

* Improve Core Web Vitals, page speed, mobile usability and website accessibility.

* Ensure website updates and Avada changes do not overwrite or remove SEO settings.

Systems and Integrations

* Manage plugins, applications, APIs, webhooks and third-party integrations.

* Support integrations with CRM, accounting, inventory, freight, payment and finance systems.

* Work with Microsoft Dynamics 365 or similar CRM platforms to improve lead and customer-data flows.

* Help ensure website enquiries are accurately captured, attributed and transferred into the CRM.

* Troubleshoot payment gateways, freight integrations, product feeds and quotation systems.

* Identify opportunities to automate product, website, lead-management and administrative processes.

* Maintain clear technical documentation covering website systems, integrations, access and configuration.

### Analytics and Digital Support

* Support Google Analytics 4, Google Tag Manager, Google Search Console and conversion tracking.

* Maintain Google Business Profiles for relevant business locations.

* Support Google Merchant Center and accurate product-feed submission where commercially appropriate.

* Assist with website promotions, product campaigns, email marketing and online content.

* Create and maintain landing pages for SEO, Google Ads and B2B campaigns.

* Ensure enquiries, phone calls, forms and finance applications can be tracked to their original source.

* Work with management and marketing specialists to improve conversion rates and lead quality.

* Provide website and data support to external developers, software providers and marketing contractors.

Essential Experience and Skills

* Demonstrated practical experience managing WordPress and Shopify websites.

* Robust experience with WooCommerce or another established e-commerce platform.

* Experience working with B2B e-commerce, wholesale portals or trade-account systems.

* Working knowledge of HTML, CSS and JavaScript.

* Experience managing WordPress themes, plugins and page builders,



preferably Avada.

* Experience with APIs, third-party applications, integrations and structured product data.

* Knowledge of domains, DNS, SSL certificates, hosting, website security, backups and disaster recovery.

* Understanding of technical SEO, website redirects, canonical URLs, structured data and website indexation.

* Experience using Google Analytics 4 and Google Search Console.

* Strong troubleshooting, communication and technical-documentation skills.

* High attention to detail when managing technical specifications, pricing and product data.

* Ability to work independently, prioritise tasks and communicate technical issues clearly.

* Understanding of Australian GST, online commerce, commercial freight and B2B customer expectations.

Qualifications

A qualification in Information Technology, Computer Science, Software Engineering, Web Development, E-Commerce or a related discipline is desirable.

However, candidates with strong practical experience, a proven portfolio and demonstrated technical capability will also be considered.

Desirable Experience

* Avada Theme, Avada Builder and WordPress themes.

* WooCommerce product and quotation systems.

* Shopify Liquid and Shopify theme development.

* Shopify B2B, wholesale portals or customer-specific pricing.

* Cloudways or similar managed WordPress hosting.

* Microsoft Dynamics 365 or another CRM platform.

* ERP, inventory, Xero, payment, finance or freight integrations.

* Google Tag Manager and advanced conversion tracking.

* Google Merchant Center and product-feed management.

* Google Business Profile management.

* Google Ads landing-page and tracking support.

* PHP and WordPress database troubleshooting.

* Commercial refrigeration, hospitality equipment or other technical B2B products.

* Conversion-rate optimisation, workflow automation and artificial intelligence tools.

Personal Attributes

The successful candidate will be:

* technically capable and commercially aware;

* accurate and highly organised;

* proactive and comfortable working independently;

* able to manage detailed technical product information;

* capable of translating business requirements into practical website solutions;

* willing to investigate problems rather than simply refer them to an external contractor;

* able to document changes, access permissions and technical decisions;

* focused on measurable improvements to website performance, enquiries and customer experience.

## Success Measures

Performance in the role will be measured through:

* website reliability, security and speed;

* accuracy and completeness of product information;

* reduction in website errors and unresolved technical issues;

* improved search-engine indexation and technical SEO health;

* accurate enquiry and conversion tracking;

* improved website usability and conversion rates;

* timely completion and documentation of website changes;

* reduced reliance on external agencies for routine website management.

Applicants must have the legal right to work in Australia.

📌 IT & E-Commerce Website Specialist (Peakhurst)
🏢 Cold Display Solutions
📍 Peakhurst