Brand Manager – FMCG Food & Beverage
Mandarin Speaking | Brand Growth | $100,000 – $110,000 + Super (Experience Dependent)

Build brands. Influence growth. Make your mark.Are you a passionate FMCG marketer looking for an opportunity to take ownership of exciting brand initiatives and make a real commercial impact?
This is a fantastic chance to join a successful Australian-owned business with a strong national presence and an established portfolio of Asian food and beverage brands. With a proud history of delivering quality products to major retailers, wholesalers and independent stores, the business continues to grow and innovate.

We are seeking a Brand Manager to join the Marketing team and play a key role in developing brand strategies, delivering impactful campaigns and driving sales growth across the portfolio.
The OpportunityReporting to the Head of Marketing, you will be responsible for managing brand plans, consumer marketing initiatives, promotional campaigns and market analysis to support continued growth.
This is a hands-on role suited to an experienced FMCG marketer who enjoys combining creativity with commercial thinking and working closely with internal teams, suppliers, retailers and external partners.
You will have the opportunity to influence brand direction, identify new market opportunities and see your strategies translated into measurable results.
K
ey Responsibilities
Brand Strategy & Commercial Growth

- Develop and execute brand marketing plans aligned with business objectives
- Analyse sales performance, profitability and brand growth opportunities
- Monitor market trends, competitor activity and consumer behaviour
- Identify opportunities to increase market share and strengthen brand positioning
- Support forecasting, demand planning and promotional effectiveness reviews

Campaign & Promotion Management
- Develop and manage advertising and promotional (A&P;) plans




- Lead consumer and trade marketing campaigns from concept through to execution
- Identify retail promotional opportunities and support brand activations
- Manage campaign budgets and provide post-campaign performance analysis
- Develop point-of-sale materials and promotional assets

Market Insights & Innovation
- Conduct market reviews and gather consumer insights
- Analyse retailer feedback, competitor activity and industry trends
- Provide recommendations around pricing, packaging and marketing strategies
- Identify new opportunities for brand expansion and growth

Stakeholder & Supplier Management
- Build strong relationships with suppliers and external marketing partners
- Work collaboratively with Sales, Finance, Operations and Warehouse teams
- Support media planning, PR activities and brand communications
- Manage relationships with key retail customers and agencies

About You
You are a commercially focused marketer who understands FMCG, enjoys working with data and insights, and has the creativity to bring brands to life.
You will bring:

- 4+ years’ experience in FMCG marketing, ideally within food, beverage or consumer products
- Experience managing brand campaigns, promotions and marketing initiatives
- Strong analytical capability with the ability to interpret sales data and market insights
- Excellent project management and organisational skills
- Strong communication, negotiation and stakeholder management skills
- Fluent Mandarin and English language skills (written and spoken) are essential
- A relevant tertiary qualification in Marketing, Business or a related discipline

Experience with Microsoft Dynamics 365, Power BI or similar reporting platforms will be highly regarded.
Why Join?This is an exciting opportunity to join an established and growing Australian business where you can take ownership of meaningful brand initiatives and contribute directly to commercial success.
You will be part of a collaborative marketing environment where ideas are encouraged, your contribution is valued, and you can continue to develop your career.

📌 Brand Manager - FMCG (Fairfield)
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