ABOUT OCHRE LANE

Ochre Lane is an Australian premium swimwear and resortwear brand, founded on considered design, exceptional fit and timeless aesthetics. Designed in Australia and worn globally, we create elevated pieces that move seamlessly between swim, travel and resort living.

As we continue expanding across Australia, the United States and Europe, we're looking for an experienced Brand & Marketing Coordinator to help bring our marketing to life across our channels and tell the Ochre Lane story with care and consistency.

This is a varied, hands-on role for someone who enjoys marketing and does it well. You'll work closely with our Head of Brand and alongside our founder and creative director, with transparent direction and a supportive team around you.

THE ROLE

You'll look after the day-to-day rollout of our marketing across social, email, content and production — creating and scheduling content, helping build campaigns, assisting on photoshoots, and keeping every touchpoint considered and on-brand.

You won't be doing it alone. You'll have direction from our Head of Brand, an in-house graphic designer for creative, and an external agency handling paid media. This role is about coordinating and creating well across channels, not carrying every function on your own.

The broader strategy is set by our leadership team. Your job is to bring it to life day to day, and over time to help shape how it rolls out — from planning the content calendar to knowing what will land where.

You're comfortable working autonomously and taking a brief and running with it, and you enjoy being part of a small, collaborative team. The role involves regular domestic and overseas travel for photoshoots, so you'll need to be happy to travel through the year.

RESPONSIBILITIES

Social Media

- Plan,



create and schedule content across our social channels, with direction from our Head of Brand.

- Help keep our feed considered, on-brand and consistent, season to season.

CRM & Email (Klaviyo)

- Plan and write campaign and flow copy that reflects the brand.

- Brief and work with our in-house graphic designer to build the visuals.

- Use segmentation to help support retention and repeat purchase.

Photoshoots & Production

- Assist on photoshoots from planning through to the day, including booking models, shoots and locations.

- Travel domestically and internationally each season to support our shoots.

- Assist in creating content plans to ensure we're getting the most out of our photoshoots and content days.

Paid Media

- Support our Head of Brand and ad agency by organising content, briefs and assets.

- A basic working knowledge of paid media is required.

- Occasionally create content specifically for paid media channels

Strategy + General Reporting

- Over time, help translate the seasonal marketing plan into a content calendar and channel rollout.

- Assist with marketing reports across our organic channels.

Supporting the Wider Team

- Work closely with our partnerships + community coordinator to assist the roll out of paid and gifted partnerships and event planning.

- From time to time, you may be asked to assist on general e-commerce updates within the back end of Shopify.

ABOUT YOU

You genuinely enjoy marketing and take pride in doing it well.



You're happy working across a few different areas, and you like the variety that comes with a growing brand.

You'll have:

- At least 2 years' experience in a marketing role, ideally within a fashion, beauty or lifestyle brand.

- Solid copywriting skills and a good eye for on-brand content.

- Experience with Klaviyo (or a similar CRM platform) and a working understanding of segmentation.

- Working knowledge of Shopify.

- A basic understanding of paid media.

- Good organisation and the ability to keep a few things moving at once.

- The flexibility to travel domestically and internationally throughout the year for campaign shoots.

We're Looking For Someone Who Is

- Passionate about marketing and enjoys the variety of working across channels.

- Self-motivated and happy to take ownership of their work.

- A natural collaborator who likes being part of a close-knit team and takes direction well.

- Organised, with a good eye for detail.

- Excited to work within a growing, founder-led business.

Bonus Points If You Have

- Experience within premium fashion, swimwear or resortwear.

- Extensive Shopify Experience

- Experience working in paid media

- Familiarity with marketing reporting and analytics.

Why Join Ochre Lane?

This is a chance to play a real part in the next stage of growth, within a small passionate team.

You'll work closely with our leadership team, contribute across every channel, and have room to shape how our marketing comes to life — with the support and direction to do it well.

You'll have the opportunity to travel regularly both domestically and internationally.

If you're passionate about premium product, beautiful content and building brands with longevity, we'd love to hear from you.

📌 Brand & Marketing Coordinator (Lismore)
🏢 OCHRE TRADING
📍 Lismore