Dealership Marketing Coordinator | Lansvale Motor Group

Responsible for overall marketing performance, customer engagement, brand presence, and lead generation strategy across GWM, MG, LDV, and Mahindra dealerships.

Key Responsibilities

• Develop and execute dealership marketing strategies aligned with sales targets and business objectives.
• Manage all digital marketing channels including paid search, social media, website content, email marketing, SEO, SEM, and lead generation campaigns.
• Drive enquiry growth, lead quality, customer acquisition, and conversion performance across all departments.
• Oversee CRM campaigns and customer lifecycle marketing to improve retention, repeat business, and aftersales performance.
• Coordinate OEM marketing programs ensuring compliance with manufacturer standards, co-operative marketing requirements, and brand guidelines.
• Analyse campaign performance and provide detailed reporting on ROI, lead performance, and business outcomes.
• Support dealership events, product launches, model releases, sales campaigns, and promotional activities.
• Work closely with Dealer Principals, General Managers, Sales Managers, and Service Managers to achieve business objectives.
• Manage external agencies, suppliers, media partners, and creative resources to ensure effective campaign delivery.
• Identify recent marketing opportunities to drive market share, brand awareness, and revenue growth.

Supplementary Executive & Operational Support

In addition to marketing leadership responsibilities, provide executive and operational support to senior leadership to assist with broader business objectives

• Support the Dealer Principal and executive leadership team with business reporting, presentations, and strategic projects.




• Coordinate internal communications and provide basic IT and systems support to ensure smooth operations.
• Prepare management reports, meeting agendas, and executive presentations.
• Assist with OEM visits, dealership events, leadership meetings, and business planning activities.
• Support project management and implementation of operational improvement initiatives.
• Act as a key liaison between departments to ensure alignment of marketing activities with overall business priorities.

Career Highlights

• Successfully led marketing initiatives across four automotive franchises, increasing brand awareness, customer engagement, and lead generation performance.
• Delivered measurable improvements in enquiry volumes, digital performance, and marketing ROI through targeted campaigns and data-driven decision making.
• Developed integrated marketing strategies supporting new vehicle sales, used vehicles, service, parts, finance, and customer retention initiatives.
• Strengthened customer retention and aftersales engagement through CRM and database marketing programs.
• Built strong relationships with OEM partners and maintained compliance across multiple manufacturer programs.
• Earned trust of senior leadership through contributions beyond marketing into operational and strategic support.

About Lansvale Motor Group

For over 30 years, Lansvale Motor Group has been a trusted name in automotive sales and service. We proudly represent GWM, MG, LDV, and Mahindra. We are committed to delivering exceptional customer experiences and building long-term careers for our team.

Ready to Lead with Impact?

If you're a proven automotive marketing leader ready to take ownership of a high-performing marketing function and drive measurable results, we want to hear from you. Apply today and join Lansvale Motor Group.

📌 Dealership Marketing Coordinator | Lansvale Motor Group
🏢 Lansvale Motor Group
📍 Lansvale