Position: Marketing & Creative Manager

About Private Label Dynamics

Private Label Dynamics is Australia's fastest-growing private label cosmetic manfacturer, producing premium Australian-made haircare, skincare and personal care products for brands across Australia and Internationally.

We help entrepreneurs, salons, retailers and established businesses create and grow their own cosmetic brands by providing formulation, manufacturing, design and fulfulment services, all under one roof.

As we continue to grow, we're preparing for our next major phase of expansion, including establishing our presence in the United States. To help us achieve this, we're looking for someone who wants to build something meaningful, not simply maintain what's already there.

While we're ambitious about where we're going, we're equally passionate about the culture we're building. We genuinely enjoy coming to work, supporting one another and celebrating our wins together. We're looking for someone who shares those values and wants to be part of the journey, not just fill a position.

About the Role

This isn't your typical marketing role.

We're looking for someone who wants to take ownership of our marketing while still enjoying the creative side of the business.

You'll work directly with the Director to develop and execute PLD's marketing strategy, improve our digital presence, generate qualified enquiries and help drive the next stage of the company's growth.

This role combines marketing leadership with creative design.

Each morning you'll spend approximately two hours communicating with customers and producing product labels and artwork using our existing systems. While this remains an important part of the role, it is not the long-term focus.We're looking for someone who will continually improve, streamline and automate this process through better systems, AI and smarter workflows, allowing more time to be spent on marketing, strategy and business growth.

You'll also coordinate the workload of our Marketing Assistant, who works with the business two days per week, ensuring available resources are utilised effectively. As PLD continues to grow, you'll have the opportunity to help build and lead a larger marketing department.

Your Responsibilities

Marketing & Growth

• Develop and execute PLD's marketing strategy.

• Plan and manage marketing campaigns with clear objectives, budgets and measurable ROI.

• Manage Meta advertising campaigns and continually improve performance.

• Develop content strategies across social media, email marketing and other digital channels.

• Work with our website developer to improve website content, landing pages,user experience and conversion rates.

• Coordinate photography,



video production, brochures, flyers and othermarketing assets.

• Monitor marketing performance through Google Analytics, Meta Ads and otherreporting platforms.

• Research competitors, identify new opportunities and bring fresh ideas to the business.

• Drive the adoption of AI across marketing and creative workflows to improve efficiency and scalability.

• Plan and coordinate the workload of our Marketing Assistant.

Creative & Customer Experience

• Communicate directly with customers regarding label design and artwork.

• Produce and amend product labels using Adobe Creative Suite.

• Ensure artwork is completed accurately, professionally and within agreed timeframes.

• Continually improve and simplify the artwork process through better systems, automation and AI.

What Success Looks Like

This role isn't measured by the number of social media posts you create.

Success will be measured by outcomes such as:

• Increased qualified enquiries.

• Improved website conversion rates.

• Strong campaign performance and return on investment.

• Growth in website traffic and customer engagement.

• Stronger brand awareness and positioning.

• Successful implementation of AI-driven marketing systems.

• Improved efficiency within the design process.

• Building a structured, scalable marketing department.

• Supporting the successful expansion of PLD into the United States.

About You

We're looking for someone who thinks commercially as well as creatively.You'll be just as comfortable discussing marketing strategy with the Director as you are communicating directly with customers to deliver premium artwork and branding.

Ideally, you'll have experience with:

• Digital marketing strategy.

• Meta Ads Manager.

• Google Analytics and marketing reporting.

• Website optimisation and landing page strategy.

• Content creation and copywriting.

• Adobe Creative Suite (Illustrator and Photoshop).

• Canva.

• Photography and video production.

• AI tools such as ChatGPT, Adobe Firefly, Canva AI or similar.

• SEO fundamentals.

• Managing multiple projects and priorities.

Experience within manufacturing, wholesale, B2B or other high-growth businesses would be highly regarded. Industry experience is a bonus, but your attitude,



initiative and ability to generate measurable business growth are what matter most.

Our Culture

We're building more than a business, we're building a team.

We work hard, move quickly and have big ambitions, but we also believe in treating people with respect, supporting one another and creating a workplace where people genuinely enjoy coming to work.

The right person for this role will be ambitious and driven, while also having humility, integrity and a genuine desire to help those around them succeed.

We're not looking for someone with a big ego. We're looking for someone who enjoys collaborating, sharing ideas and contributing to a team that's working towards something exciting.

The Person We're Looking For

The right person for this role is someone who naturally takes ownership and enjoys making things better.

You'll be someone who:

• Is hardworking, self-motivated and genuinely ambitious.

• Takes initiative rather than waiting to be told what to do.

• Thinks commercially as well as creatively.

• Enjoys solving problems and improving systems.

• Loves learning new technology and embraces AI.

• Is organised, accountable and reliable.

• Communicates confidently with customers and colleagues.

• Thrives in a fast-paced, growing business.

• Has a positive attitude and enjoys being part of a close-knit team.

Skills can be taught. Experience can be gained. What matters most to us is finding someone who genuinely cares about the people around them, wants to contribute to something meaningful and is excited to grow alongside the business.

Why Join Private Label Dynamics?

This is an prospect to help build the future of a rapidly growing Australian business with global ambitions.

You'll work directly alongside the Director, giving you the opportunity to influence decisions, bring your ideas to life and see the direct impact of your work.

You'll have genuine ownership of the marketing function, the freedom to introduce new ideas and technologies, and the opportunity to help build a marketing department that grows alongside the business.

As we continue expanding, including our planned entry into the US market, you'll have the opportunity to play a key role in that journey, and, when the time comes, there may also be opportunities to travel to the United States to support our international growth. If you're looking for a role where you can combine creativity with commercial thinking, embrace innovation, take ownership and become part of a supportive team with big ambitions, we'd love to hear from you

Hours: Monday to Friday, 7:00 AM – 3:00 PM
Location: Coolum Beach, Sunshine Coast, QLD
Start Date: Immediate

📌 Marketing and Creative Manager (Maroochydore)
🏢 Private Label Dynamics
📍 Maroochydore