ABOUT US

At Steel Blue, we're passionate about creating premium safety footwear that protects workers across Australia and around the world. Proudly Australian owned, we’ve spent more than 30 years building a reputation for quality, innovation and exceptional customer service.

With a growing global presence across Australia, Current Zealand, Europe, the UK, the US and Indonesia, Steel Blue is recognised as a market leader in safety footwear.

Recognised as an Employer of Choice and one of Australia’s Best Places to Work, there’s never been a better time to join.

ABOUT THE ROLE

We’re looking for an experienced and motivated Marketing Manager – APAC to lead the delivery of marketing initiatives across the region.

Working closely with the Chief Marketing Officer, you’ll play a key role in driving brand growth, supporting distributor channels, leading product launches, and building meaningful partnerships within the community.

This is a hands-on leadership role where you’ll balance strategy, execution and team development.

KEY RESPONSIBILITIES

- Deliver marketing strategies and campaigns across APAC, working closely with the CMO and global teams

- Develop and execute distributor marketing plans, including campaigns, events, promotions and in-store activations

- Lead new product launches from planning through to market delivery, including campaign assets and distributor support

- Build and manage strong relationships with distributors, agencies and internal stakeholders

- Drive community and partnership marketing initiatives,



including managing key relationships and identifying new opportunities

- Oversee content and communications across digital and traditional channels, ensuring strong brand alignment

- Deliver market insights through research and competitor analysis to inform decision-making

- Manage marketing projects, timelines and priorities across the region

- Lead, mentor and support the Marketing Coordinator and contribute to a high-performing team culture

ABOUT YOU

You’re an experienced marketing professional who enjoys taking ownership and delivering results. You’re both strategic and hands-on, with the ability to balance multiple priorities and build strong relationships.

You bring strong campaign experience, excellent communication skills, and a collaborative approach. You’re confident working with stakeholders across different regions and passionate about building brands and communities.

WHY JOIN STEEL BLUE?

✔ Recipient of Employer of Choice 2024 & one of The Australian Best Places to Work Award 2025

✔ Iconic Australian brand with global growth

✔ Competitive salary + bonus opportunities

✔ Learning and development to support your growth

✔ Health & wellbeing support, including EAP and annual flu vaccinations

✔ Recognition programs that celebrate your contributions

✔ Social club, team events and a strong team culture

✔ Staff discounts

APPLY NOW

If you’re ready to take the next step in your marketing career and make a real impact across APAC, we’d love to hear from you.

Apply now and join Steel Blue.

📌 Marketing Manager (Midland)
🏢 Steel Blue
📍 Midland