Senior Campaign Specialist

Join the team behind The Push-Up Challenge and help grow a global movement for better mental health.

We’re looking for an experienced Senior Campaign Specialist to join our Marketing & Communications team and take ownership of integrated campaigns that drive participant growth, fundraising and performance across Australia and our growing international markets.

This is a hands on role for someone who loves bringing campaigns to life, understands paid digital advertising and is just as comfortable working with agencies as they are getting into campaign performance and finding ways to make it better.

What you’ll be doing

You’ll be responsible for planning, coordinating, delivering and optimising campaigns across paid, digital and marketing channels.

You’ll:

- Develop and deliver integrated marketing campaigns that drive participant growth and fundraising

- Manage campaign timelines, budgets, briefs, audiences, media plans and delivery

- Manage paid advertising campaigns directly and/or through our external agency partners

- Work across platforms including Meta, Google, TikTok and more

- Take accountability for campaign performance including participant growth, CPA, conversion and ROI

- Analyse campaign and paid media performance and identify opportunities to improve results

- Continuously optimise campaigns to improve acquisition, conversion and reduce CPA

- Test audiences, creative and campaign approaches to understand what works

- Coordinate campaign assets across creative, communications, digital and external suppliers

- Work closely with our Communications team to ensure campaign activity and messaging are aligned





- Coordinate merchandise and promotional collateral to support campaigns and participant engagement

- Manage relationships with media, creative and other agency partners

- Bring campaign learnings back into future planning so we keep getting better

What you’ll bring

You’ll have demonstrated experience planning, delivering and optimising integrated marketing campaigns across multiple channels.

Importantly, you’ll also bring:

- 2-3 yrs strong hands on paid digital advertising experience across platforms such as Meta, TikTok and Google

- Experience with audience targeting, campaign budgets, optimisation and performance analysis

- Experience managing paid media campaigns directly and/or working closely with external media agencies

- A strong understanding of performance marketing metrics including CPA, conversion and ROI

- Confidence interpreting campaign data and turning insights into action

- Strong project management and organisational skills

- The ability to manage multiple campaigns, stakeholders and deadlines

- A cooperative approach and the confidence to work across internal teams, agencies and suppliers

- Experience in the not for profit, fundraising or events sector would be a bonus, as would some Canva or similar design skills.

Why join us?

The Push-Up Challenge has grown into one of Australia’s largest mental health and fitness events and we’re not stopping there.

You’ll have the opportunity to work on high profile campaigns with real scale, help grow our international presence and use your marketing skills to make a genuine impact on mental health.

You’ll join a passionate, energetic team that likes to get things done, try new things and keep pushing for better.

📌 Senior Campaign Specialist (Perth)
🏢 The Push for Better Foundation
📍 Perth