Fresh off its Agency of the Year win, Different is looking for a creative leader who believes in the power of earned attention to create meaningful commercial impact for clients – and help build one of Australia's most exciting independent agencies.

This is an chance to lead across strategy, creativity, commercial performance and people, producing industry-leading work for some of the world's most exciting consumer brands.

You'll lead a portfolio of clients, mentor future leaders, drive strategic thinking and play a meaningful role in shaping the future of the agency.

This is a genuine growth chance for someone with true leadership ambition. You'll help lead Different through its next chapter of growth, supported by a hands‑on founder, industry‑leading learning and development program, and a remuneration structure designed to reward impact.

What you'll be doing

- Leading a portfolio of consumer clients, providing trusted senior strategic counsel and building long‑term partnerships
- Developing culturally relevant, award‑winning earned‑first campaigns across PR, social, creators, partnerships, events and content
- Identifying opportunities to grow client relationships through proactive thinking and integrated communications
- Leading teams across multiple accounts, ensuring consistently high standards of strategy, creativity and execution
- Coaching and developing Account Directors, Account Managers and emerging talent
- Driving campaign quality, commercial performance and client satisfaction across your portfolio
- Contributing to agency growth through new business, thought leadership, award submissions and agency initiatives
- Working closely with the executive team to help shape the future direction of Different

What we're looking for





- 10+ years' experience in consumer PR or integrated communications (agency preferred)
- A proven track record leading major consumer brands and delivering award‑winning earned campaigns
- Exceptional strategic thinking with a deep understanding of today's media, creator and cultural landscape
- A communications partner clients trust as a genuine partner
- Outstanding leadership skills with experience mentoring and developing high‑performing teams
- Strong commercial acumen and confidence managing account profitability, forecasting and resource planning
- Excellent presentation, storytelling and communication skills
- Curious, ambitious and motivated by building both great work and great people

What you'll get

- The opportunity to shape culturally relevant, award‑winning work for some of Australia's most recognised brands
- A genuine seat at the leadership table, with influence over clients, culture and the future of the agency
- Direct access to founders and the opportunity to help shape one of Australia's fastest‑growing independent agencies
- Real autonomy to lead clients, develop people and drive new ideas
- Genuine career progression as we continue to grow
- Coaching Culture – Every team member has access to executive coaching, helping build confidence, sharpen judgment and foster leadership at every level.
- Culture Club – Drawing on counter‑culture movements, this program immerses teams in creative spaces to provoke different thinking, strengthen collaboration and deliver culturally resonant work.
- Different Academy – Combining hands‑on learning and live client briefs, this program embeds learning directly into day‑to‑day operations.

Admin

- Sydney‑based
- Hybrid working model, typically three office days a week
- Full working rights required
- Starting salary range: $130,000 - $150,000 + super (flexible based on experience)

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📌 Public Relations Group Account Director (City of Sydney)
🏢 We Are Different
📍 City of Sydney