Company Description ROBUS, the brand of The LED Group, is a growing international lighting company founded in Ireland in 1984 and now serving thousands of installers through over 3,000 stockists in more than 40 countries. LED Group Australia, established in 2010, has built a strong national presence via a network of electrical wholesalers known for first-class customer service. The ROBUS product range is recognized for quality, easy installation, low maintenance, and significant energy savings, backed by 2–5 year warranties.

With over 30 years in the electrical industry and a decade of manufacturing LED lighting, the company offers an experienced team that supports customers on site. ROBUS is committed to providing quality products, excellent service, and knowledgeable personnel to both existing partners and new team members.

Role Description The Area Sales Manager role is a full time hybrid position based in Southeastern Melbourne, VIC, with flexibility for some work from home. This role is responsible for managing and growing sales within an assigned territory, focusing on electrical wholesalers, stockists, and contractors. Day-to-day tasks include building and maintaining relationships with key accounts, conducting regular customer visits, presenting and promoting the ROBUS product range, and identifying new business opportunities.

The Area Sales

Manager will prepare and deliver sales forecasts, reports, and proposals, negotiate pricing and terms within company guidelines,



and collaborate with internal teams to ensure excellent customer service and product support. The role also involves monitoring market trends and competitor activity, participating in trade events, and providing feedback to support product development and marketing initiatives.

Qualifications

- Solid sales, account management, and territory management skills, with proven experience achieving or exceeding targets in a B2B environment.
- Knowledge of the electrical or lighting industry, ideally with experience working with wholesalers, contractors, or trade-based customers.
- Excellent communication, negotiation, and presentation skills, with the ability to build long-term relationships and influence decision-makers.
- Solid planning, organization, and time-management capabilities to manage a field-based schedule and reporting requirements effectively.
- Comfort with using CRM systems, sales reporting tools, and basic office software to track activities, analyze data, and prepare documentation.
- Ability to work independently in a hybrid environment, with a proactive approach to problem-solving and customer service.
- Valid driver’s license and willingness to travel regularly within the assigned territory.
- Relevant qualification in business, sales, marketing, or a related field is advantageous, as is prior experience in a similar Area Sales Manager or field sales role.

📌 Area Sales Manager (Melbourne)
🏢 ROBUS Australia
📍 Melbourne