About the Company An established Australian multi-brand retail group is looking for a commercially minded Customer Insights & Commercial Analyst to strengthen how it understands and engages its customers.

About the Role

Turn customer data into insights that influence real commercial decisions. Sitting within a central Digital Hub and reporting to the Head of CRM, you’ll work across several well-known consumer brands. You’ll bring together customer, transactional and CRM data to uncover patterns, identify opportunities and help senior stakeholders make smarter, evidence-based decisions.

This is much more than a reporting role. You’ll have the opportunity to shape the organisation’s customer insights capability and help establish CRM as a genuine driver of commercial growth.

Responsibilities

- Analyse customer behaviour, purchasing patterns and basket composition
- Explore customer lifecycle, segmentation, cohort performance and lifetime value
- Examine purchase frequency, repurchase intervals and customer retention
- Extract, clean and manipulate data using SQL
- Build and evolve clear, accessible dashboards in Power BI
- Conduct ad hoc analysis to test business assumptions and answer commercial questions
- Translate complex data into sharp, actionable insights
- Identify customer and revenue opportunities that stakeholders may not yet know to explore
- Present findings to CRM, e-commerce, digital and senior brand leaders




- Help improve how customer performance is measured and understood across the group

You’ll be highly capable with data but equally curious about what the numbers mean for customers and the business.

Required Skills

- Strong SQL and data manipulation skills
- Experience in customer, consumer or commercial analytics
- Hands-on dashboard development and data visualisation experience, ideally Power BI
- The ability to transform complex data into meaningful commercial recommendations
- Experience working with CRM, transactional, e-commerce or customer data
- A proactive approach to identifying patterns, opportunities and areas for investigation
- Strong problem-solving skills and excellent attention to detail
- The confidence to communicate insights clearly to a range of stakeholders

Preferred Skills

- e-commerce or consumer-focused industry background would be advantageous, but it isn’t essential.
- Relevant customer analytics experience and proven results are more key.

Pay range and compensation package Sydney | $130,000–$150,000 + super | Permanent

If you enjoy getting beneath the data, asking the questions others haven’t considered and turning customer behaviour into commercial opportunity, we’d love to hear from you.

Location and flexibility The role is based in Sydney, with four days per week in the office and Thursdays working from home. Some flexibility may be considered for the right person.

📌 Customer Insights Analyst | Sydney –$150,000 + super | Permanent
🏢 Big Wave Digital
📍 Sydney