Troocoo is proud to be partnering with yourtown to appoint a Digital Analytics and Tagging Specialist to join their Growth, Marketing and Fundraising team. yourtown is a trusted provider of services for young people, with a focus on mental health and wellbeing, long-term unemployment, prevention of youth suicide, child protection, and support for those experiencing domestic and family violence. Powered by yourtown, Kids Helpline is there for children and young people whenever they need support, for any reason, 24/7. yourtown's work is made possible through the support of donors, sponsors, governments and Art Union supporters, and the organisation holds a zero-tolerance approach to abuse, with safeguarding a shared responsibility across the whole team.

About the role This newly created role sits within the Growth, Marketing and Fundraising division and reports to the Chief Growth Officer. You will be responsible for ensuring yourtown's digital platforms and campaigns are accurately tracked, measured and optimised, enabling high-quality, end-to-end measurement that supports evidence-based decision making across marketing, fundraising, product and client experience. It's a role that spans two very different worlds within the one organisation: the commercial, revenue-driving world of the Art Union e-commerce channel, and the sensitive, duty-of-care environment of Kids Helpline's service delivery analytics.

You'll need to move comfortably between the two, always with the right level of care and judgement.

Key responsibilities include

- Designing, implementing and maintaining a tag management framework (Google Tag Manager) across all digital properties, ensuring accurate and consistent data capture.
- Owning the end-to-end configuration of GA4, monitoring digital traffic,



campaign performance and user behaviour across the full supporter lifecycle.
- Integrating first-party analytics data into Microsoft Power BI and Fabric, partnering with the Business Insights team to establish a single source of truth for key metrics.
- Developing dashboards and reporting frameworks that deliver consistent, actionable insight on acquisition, engagement, conversion and lifetime value.
- Identifying and resolving data discrepancies, working closely with the ID&T; and finance teams to reconcile conversion and revenue metrics.
- Advising on A/B testing and conversion rate optimisation opportunities across digital channels.
- Advising on user consent frameworks and ensuring tracking and data collection practices remain compliant with privacy regulations, including the Australian Privacy Principles.
- Acting as the internal thought leader and subject matter expert on digital analytics, keeping yourtown's approach current with modern best practice.
- Working collaboratively with IT, marketing and leaders across the business to embed analytics-led thinking into decision making. About you You're an analytical, detail-oriented specialist who's equally comfortable in the technical detail of tagging and the bigger-picture story the data tells. You bring genuine curiosity, strong problem-solving instincts,



and the communication skills to translate complex data into insight that non-technical stakeholders can act on.

You will also bring

- A degree in a relevant field, with 5+ years' experience in digital analytics or marketing data analysis.
- Proven expertise implementing and managing analytics and tag management platforms such as GA4 and Google Tag Manager, across complex, multi-channel environments.
- Experience integrating analytics data into Power BI or a similar tool.
- A strong understanding of marketing measurement and attribution, including KPI development, performance dashboards and conversion optimisation techniques.
- Working knowledge of HTML/CSS, JavaScript tags, cookies and related web technologies used in analytics implementations.
- The empathy and sensitivity to work across both commercial and service-delivery contexts, including youth mental health data. As yourtown is a child-safe organisation, this role requires a satisfactory National Criminal History Check and compliance with relevant working with children requirements.

Benefits When you join yourtown, you'll be welcomed into a safe, inclusive and diverse community within an established, reputable national organisation.

Your employment experience will include:

- Salary sacrifice options to increase your take-home pay.
- Adaptable work hours and work arrangements.
- Opportunities for internal and external professional development, including free access to LinkedIn Learning.
- A genuine focus on employee health and wellbeing, including the yourWellness program and free access to Calm and Centr apps.
- Access to free and confidential counselling sessions for you and your immediate family.
- Access to discounted private health insurance, banking and finance options.

📌 Digital Analytics Specialist (Brisbane City)
🏢 Troocoo
📍 Brisbane City