Heath Williams is one of Brisbane's leading specialists in architectural, luxury and lifestyle property. Across an 18-year career spanning Sydney, Dubai, the United Kingdom and Brisbane, Heath has developed a reputation for sophisticated property marketing, exceptional client service and strong sales results. His campaigns are designed to do more than advertise a property.

They combine considered storytelling, premium presentation and intelligent digital marketing to reach the right audience and generate genuine buyer interest. As the Heath Williams brand continues to grow, we are looking for an experienced and ambitious digital marketer to help shape its next stage.

The Opportunity

You will work closely with Heath to manage and develop the team's digital presence, property marketing and audience-growth strategy. This is not simply a content-posting position. You will be expected to think strategically, contribute ideas and understand how websites, social media, email, paid advertising, video and AI can work together to build a valuable audience. Help market some of Brisbane's most distinctive architectural and luxury homes

Influence the digital direction and presentation of a premium property brand

Create campaigns aimed at high-value vendors, buyers and professional audiences

Introduce recent technology and more effective ways of working

See the relationship between your work, audience growth, enquiries and sales results

Expand your responsibilities as the brand and business continue to grow Key Responsibilities Developing and executing digital marketing and audience-growth strategies

Planning and managing content across Instagram, Facebook, LinkedIn and YouTube

Managing the Heath Williams website,



including property content, imagery, landing pages and basic SEO

Creating and distributing professional EDM campaigns through iRealty

Producing written, visual and video content that reflects a sophisticated property brand

Coordinating content calendars, property launches and vendor-paid campaigns

Managing Meta advertising, audience targeting and campaign reporting

Using ChatGPT, Claude and other AI tools for research, campaign development, content creation and workflow improvement

Monitoring audience growth, engagement, enquiries and campaign performance

Recommending new ideas, platforms and technologies that can improve the brand's marketing

Maintaining consistent standards across every digital touchpoint The Experience You'll Bring This role requires demonstrated professional experience in digital marketing, content, branding or property marketing.

Experience in real estate, luxury brands, architecture, design, professional services or another premium market will be highly regarded.

You Should Be Confident Working With

Instagram, Facebook, LinkedIn and YouTube

Meta Business Suite, paid advertising and content scheduling

Website content-management systems

Email marketing and EDM platforms

ChatGPT, Claude and other generative AI tools

Canva, Adobe Creative Suite or similar design software





Video editing and short-form content tools

Digital analytics and campaign reporting You Will Also Need Examples of social media, website, email or digital campaign work you have personally completed

Strong copywriting, editing and communication skills An understanding of how to build a relevant and commercially valuable audience - not simply generate views or followers

Excellent judgement regarding imagery, tone, privacy and brand reputation The ability to work independently, manage deadlines and coordinate multiple campaigns A genuine commitment to producing intelligent, polished and original work Why Join Us? This is a rare opportunity to combine technology, creativity and commercial marketing within Brisbane's architectural and luxury property market. You will work directly with Heath, have a voice in how the brand develops and be encouraged to bring forward new ideas.

Your work will be visible, valued and connected to real business outcomes. A flexible three-to-four-day working arrangement

Direct involvement in premium property campaigns

Creative freedom within a sophisticated brand

Exposure to leading homes, architecture and design The opportunity to develop your skills in AI and emerging marketing technology

Genuine potential to grow the position and your responsibilities A collaborative environment within Place New Farm

Discounted Total Fusion gym membership This role will suit someone ambitious who wants to produce work they are proud of, develop a respected premium brand and make a visible contribution to a growing business. If this sounds like you, we would love to hear from you.

📌 Digital Marketing and Brand Coordinator (Brisbane)
🏢 Place Estate Agents
📍 Brisbane