Company Description Spartan AUS 3.0 is an event company that delivers a suite of brands including Spartan Race, Tough Mudder, HIGHLANDER and Deka. part of the world’s leading obstacle race brand, inspiring over 1 million Australians through high-impact fitness events and lifestyle content. The organization brings thousands of people off the couch each year, helping them transform through challenging races and a supportive community. Events range from 5k Spartan Sprints and kids races to demanding 50km Ultras and 100k multi-day HIGHLANDER hiking events, catering to all fitness levels.

Spartan AUS 3.0 also provides health and training tips, workout tours, and ongoing support to help participants stay engaged and motivated. The team is passionate about building an inclusive, energetic community that empowers individuals and groups to become stronger and more resilient. Job Summary

This dynamic role will own the day to day delivery and optimisation of HIGHLANDER’s digital marketing activity across all marketing platforms.

This role will be responsible for creating engaging content, managing campaigns, optimising customer journeys and using data to drive awareness, leads and event registrations.

The ideal candidate is a marketing qualified that understands the full digital ecosystem,

with strong capability across performance marketing, content creation, campaign strategy,

execution and optimisation.

The role would include working at events (including weekends) to capture and post content. Reporting to the Marketing Manager, this role will work closely with the Brand

Director and wider operations team to align marketing activity with commercial goals, event launches and participant growth. Key Responsibilities

Manage the build and optimisation of digital campaigns across Meta Ads, LinkedIn

Campaign Manager and Google Ads with Digital Agency.

Develop LinkedIn copy and post focused on corporate partnerships, team experiences and commercial opportunities.





Manage and maintain the content calendar across social platforms.

Write engaging, platform-specific copy that reflects the HIGHLANDER brand voice

(Facebook, IG, Facebook Group, LinkedIn, Youtube)

Create, schedule and publish content across Instagram, Facebook and LinkedIn plus follow up with audience engagement.

Create and manage email campaigns, newsletters and event communications.

Develop automated customer journeys for leads, registrations and past participants.

Monitor campaign performance including open rates, click through rates and conversions.

Confidently use marketing-related platforms in a timely manner for Landing page,

design asset, CMS (e.g. Canva, CapCut, Adobe, Meta, GA4, WIX, Klaviyo etc)

Support the development and implementation of marketing, digital and communication strategies across the organisation.

About

You

You are a hands on digital marketer who enjoys both strategy and execution. You are comfortable working independently, managing multiple priorities and turning ideas into measurable outcomes.

You will ideally have

3–5 years of experience in digital marketing.

Strong hands on experience managing paid advertising campaigns.

Experience managing social media channels and content calendars.

Strong written communication skills and the ability to create engaging content.

Confidence creating basic digital assets and marketing content.

Experience with LinkedIn marketing and B2B lead generation.

Ability to interpret data and use insights to improve performance.

Experience in events, outdoor, tourism, sport, fitness or lifestyle industries is highly regarded.

Experience with platforms such as Salesforce Marketing Cloud, Klaviyo, WIX, Meta Business Manager, Google Analytics, Google Ads, TikTok Ads, Canva or similar tools.

Experience with ticketing or registration platforms.

Understanding of SEO, paid search and website CMS platforms.

A passion for the outdoors and community experiences is a bonus.

How to apply: email [email protected] and send through a Cover Letter and your CV.

📌 Digital Marketing & Content Specialist (Melbourne)
🏢 HIGHLANDER Adventure Australia
📍 Melbourne