East Coast Wholesale Business Manager

Nippy’s Sales & Distribution is seeking an exceptional East Coast Wholesale Business Manager to lead the growth of our wholesale and distribution channel across the East Coast, with an initial focus on Queensland.

Reporting directly to the Managing Directors, you will manage a portfolio exceeding $10 million in annual revenue across major wholesale, distributor and route-to-market partners while identifying new opportunities to expand our East Coast footprint.

We're seeking a proven FMCG professional with strong commercial acumen, wholesale expertise and industry relationships who can deliver sustainable growth in a competitive market.

This is not an account management role.

It is a strategic leadership position for a commercially driven professional who can influence customers, negotiate outcomes and deliver measurable business results.

Why Join Nippy's?

✔ Lead a $10M wholesale portfolio

✔ Work directly with the Managing Directors

✔ Influence commercial and route-to-market strategy

✔ Join an iconic Australian beverage brand with solid growth ambitions

✔ Competitive salary, incentives and company vehicle or vehicle allowance

✔ Phone, laptop and all tools of trade provided

✔ Genuine opportunity for executive career progression

About the Role

You will lead the development and expansion of Nippy's wholesale and distribution network, managing accounts ranging from $100,000 to more than $4 million annually.

Working across wholesale, foodservice, convenience and independent retail channels, you will build strategic partnerships, grow existing customers and secure new distribution opportunities across the East Coast, with an initial focus on Queensland.

Travel is required.





Candidates should ideally be based in VIC, NSW or QLD.

Key Responsibilities

Strategic Account Management

- Manage and grow a wholesale portfolio exceeding $10 million.

- Develop Joint Business Plans with key customers.

- Conduct strategic business reviews.

- Build executive-level relationships.

- Increase distribution, ranging and market share.

Business Development

- Secure new wholesale and distributor partnerships.

- Lead sales growth across the East Coast Australian markets.

- Expand distribution across foodservice, convenience and independent retail.

- Negotiate commercial agreements and trading terms.

- Build a sustainable growth pipeline.

Commercial Leadership

- Deliver revenue, volume and profit targets.

- Analyse customer performance and market opportunities.

- Develop pricing and promotional strategies.

- Provide forecasting and sales reporting.

Cross-Functional Collaboration

- Partner with sales, marketing, supply chain and leadership teams.

- Execute customer growth initiatives.

- Provide market insights and support route-to-market strategy.

About You

You have a successful FMCG background managing wholesale or distributor partnerships and a proven ability to grow sales through strong commercial relationships.

Essential Experience

- 5 years' FMCG sales experience.

- Success managing wholesale,



distributor or route-to-market partnerships.

- Proven revenue growth within food or beverage.

- Strong negotiation and strategic planning skills.

- Experience managing portfolios exceeding $10 million.

- Knowledge of wholesale, foodservice, convenience and independent retail.

- Strong analytical and stakeholder management capability.

Highly Regarded

- Beverage industry experience.

- Existing relationships with major Australian wholesalers and distributors.

- Multi-state distribution experience.

- Experience in private label or route-to-market development.

- Background in entrepreneurial or high-growth FMCG businesses.

What Success Looks Like

Within your first 12 months you will:

- Deliver a Queensland growth strategy.

- Grow the existing wholesale portfolio.

- Strengthen key distributor relationships.

- Secure new distribution partnerships.

- Expand market penetration across the East Coast.

About Nippy's Sales & Distribution

Nippy's Sales & Distribution is one of Australia's most recognised family-owned beverage brands.

As we continue to invest in growth, we're looking for an outstanding leader who shares our ambition to build long-term customer partnerships and deliver sustainable business success.

Apply Now

If you are a high-performing FMCG professional looking for an opportunity to lead a significant portfolio, influence commercial strategy and drive genuine business growth, we would love to hear from you.

Please submit your resume together with a cover letter outlining your relevant experience and why you believe you are the right person to lead the next stage of growth for Nippy’s Sales & Distribution.

📌 East Coast Wholesale Business Manager (Wetherill Park)
🏢 Nippy's Sales and Distribution
📍 Wetherill Park