Senior commercial leadership role | Procurement, supplier partnerships, marketing and member growth

NAFDA Foodservice is a leading Australasian foodservice distribution business with more than $2 billion in network turnover and a proud network of independent foodservice distributors across Australia and New Zealand.

As one of the region's largest foodservice distribution groups, NAFDA connects leading supply partners with a highly capable member network servicing thousands of customers across hospitality, healthcare, education, aged care, QSR, accommodation, catering and institutional markets.

We are entering an exciting next stage of growth and are seeking an experienced and commercially astute General Manager – Procurement & Marketing to lead our procurement, supplier engagement, category, private label and marketing functions.

Reporting directly to the CEO, this is a key executive leadership role with significant influence across supplier partnerships, member value, commercial strategy and business growth.

The role

As General Manager – Procurement & Marketing, you will lead NAFDA's commercial agenda across procurement, supplier partnerships, category development, private label, marketing and data-led decision making. Working closely with the CEO, leadership team, members and supply partners, you will negotiate commercial agreements, strengthen strategic supplier relationships and develop initiatives that deliver value for members while supporting NAFDA's continued growth across Australia and New Zealand.

This is a hands on leadership role for someone who enjoys balancing strategy with execution, building trusted relationships, leading capable teams and delivering measurable commercial outcomes.

What you'll be doing





- Leading NAFDA's procurement, category, private label and marketing functions.
- Managing key supplier relationships and negotiating commercial agreements.
- Developing strategic supplier partnerships that deliver value to members and supply partners.
- Driving commercial returns, member value and business profitability through sourcing, category development and supplier growth initiatives.
- Overseeing marketing programs, promotions, supplier-funded initiatives, conferences, events and member growth programs.
- Using market data, member purchasing trends and analytics to identify opportunities and support commercial decision-making.
- Working closely with the CEO and leadership team to develop and execute strategic priorities.
- Coaching and developing a high-performing team across procurement, marketing, category management, analytics and program delivery.

What we're looking for

We are seeking a senior commercial leader with strong procurement, supplier engagement and leadership capability. Ideally, you will bring:
- Significant experience in a senior procurement, commercial, category management, supplier partnership or supply chain leadership role.
- A proven track record negotiating supplier agreements and delivering strong commercial outcomes.
- Experience within foodservice, FMCG, grocery, wholesale, distribution, manufacturing, agriculture,



chemicals or a related industry.
- A strong understanding of supplier trade spend, rebates, commercial terms, promotional funding and category growth.
- Experience leading and developing high-performing teams.
- Robust commercial judgement, analytical capability and problem-solving skills.
- The ability to influence stakeholders and build trusted, long-term business relationships.
- A practical, hands-on leadership style with the ability to move between strategy and execution.
- Excellent communication and negotiation skills.
- Experience working in or with a cooperative, member-based, franchise, buying group or distributor network will be highly regarded.
- Relevant tertiary qualifications in business, commerce, supply chain, marketing or a related discipline will be well regarded.

Why join NAFDA?

This is an outstanding chance to join a respected and growing Australasian foodservice business in a senior executive role. You'll have the opportunity to:
- Report directly to the CEO and join the executive leadership team.
- Lead a broad portfolio spanning procurement, category, private label, marketing and supplier partnerships.
- Influence major commercial, supplier and member growth strategies.
- Work with some of Australia's and New Zealand's leading foodservice manufacturers and distributors.
- Play a key role in NAFDA's next stage of growth.
- Receive a competitive executive salary package.

Interested?

If you're a commercially minded leader who enjoys building supplier partnerships, leading teams and driving business growth, we'd like to hear from you. Please apply with your resume and a brief cover letter outlining your relevant experience.

📌 General Manager – Procurement & Marketing (Parramatta)
🏢 360Hr Recruitment
📍 Parramatta