- Dynamic national organisation with high profile FMCG food brands
- Attractive remuneration including bonus opportunity, collaborative culture, flexible working
- Senior leadership role with real commercial impact

Manassen Foods is home to some of Australia’s most loved and trusted food brands — including Sunbeam, Trident, Marion’s Kitchen and Yorkshire Tea.

Our purpose is simple: bringing the world’s favourite food to your table — and how we show up creatively and digitally matters more than ever.

We’re now looking for a bold, modern Head of Creative & Digital to lead our end‑to‑end creative output and build a best‑in‑class digital capability that drives brand impact, commercial performance and measurable growth across our portfolio.

Why Join us?

- Creative impact at scale: Lead creative and digital strategy for a multi‑brand FMCG portfolio with genuine investment and executive support.
- Shape the future: Build the operating rhythm, standards and digital capability that will define how Manassen grows over the next chapter.
- Commercially meaningful work: Your work won’t sit in a deck — it will drive conversion, penetration, basket and retailer outcomes.
- Collaborative culture: Work closely with Marketing, Category, Sales and IT in a fast‑moving, high‑trust leadership environment.
- Flexibility & benefits: Flexible working arrangements, employee discounts and a broad benefits program.

What you’ll be doing:

Reporting to the Marketing & Category Director, you’ll be responsible for elevating Manassen’s creative craft while turning digital into a scalable growth engine for the business.

You’ll lead our in‑house Creative team, own the digital ecosystem,



and ensure every touchpoint — from packaging and campaigns to websites, social, CRM and the digital shelf — is consistent, effective and commercially accountable.

This role is equal parts brand guardian, growth driver and capability builder.

- Creative leadership & brand guardianship - Inspire and lead the in‑house Creative team across packaging, campaigns, content and communications while setting, protecting and elevating brand standards across a diverse portfolio.
- Digital strategy & performance - Own and execute Manassen’s digital strategy across paid, owned and earned channels, driving measurable performance, ROI and strong agency partnerships.
- Retailer e‑commerce & digital shelf excellence - Lead digital shelf standards across key retail partners to improve discoverability, conversion and compliance through best‑practice content and execution.
- Websites, CRM & data‑driven growth - Drive website optimisation across UX, SEO, content and conversion, and lead CRM and marketing automation to deliver measurable growth outcomes.
- Operating rhythm & capability building - Build efficient workflows and delivery systems while developing creative and digital capability to support future growth.

What you bring:

- Proved experience across creative leadership, digital, brand and content (FMCG highly regarded)
- Proven leadership of in‑house creative teams and agency ecosystems
- Strong digital fluency across paid media, social, websites, analytics and performance reporting
- Experience leading CRM or marketing automation strategy and outcomes
- Confidence influencing senior stakeholders through transparent storytelling and data‑backed recommendation

If you thrive at the intersection of brand, creativity and performance, we’d love to hear from you. APPLY NOW!

📌 Head of Digital & Creative (Eastern Creek)
🏢 Manassen Foods
📍 Eastern Creek