Bastion is hiring: Senior Social & Content Strategist

We have an opening for a Senior Social & Content Strategist to join our growing team. We're looking for someone who loves solving brand, marketing and communications challenges through social-first thinking, developing audience-led strategies that inspire integrated creative ideas and campaigns across paid, owned, earned and shared channels.

Specific requirements

- Agency experience: Several years' experience in social strategy, content strategy or integrated planning, ideally within a full-service advertising agency or large agency network Experience in social-first agencies will also be considered
- Integrated thinking: Experience developing social strategies as part of broader integrated campaigns, with an understanding of brand strategy, communications planning and how social works alongside creative, PR and media
- Platform expertise: Deep understanding of social platforms, creator marketing, audience behaviour and social intelligence tools including GWI, Sprout Social and Sprinklr
- Strategic capability: Able to develop social and content strategies, channel plans and audience frameworks, turning insight into clear strategic recommendations
- Personal presence: A confident communicator with a strong point of view who can build trusted client relationships and present strategic thinking with credibility

Why is this a great opportunity?

Social is one of Bastion's fastest-growing capabilities and a strategic investment for the business.

This is an opportunity to help shape how social strategy is embedded across the agency, working alongside the Head of Social & Content, Chief Strategy Officer and Integrated Strategy team to influence social and content first strategy and integrated campaigns from the very beginning.

For someone coming from a larger advertising agency or Holdco setting, it's an opportunity to have greater strategic influence, work across a diverse portfolio of brands and help build one of Bastion's key growth capabilities.

About Bastion

Bastion is an independent agency that exists to put brands, organisations and people in a position of strength. We offer a breadth of specialist capabilities across the communications spectrum including Advertising, Social, Communications, Digital, Media, Experiential Insights and Training. Our model is not just based on the breadth of expertise, but the depth in each capability and our operating model, enabling us to work as seamlessly interconnected specialism. A true one stop shop.

This role is aligned to Bastion’s Social, Content and Community Engine where we develop distinctive brand led social and content ideas that travel seamlessly across integrated channels and deliver real commercial impact.

Role Overview

Develop social, content and influencer strategies that help clients solve business problems through social-first thinking.

Working alongside the Head of Social & Content, Chief Strategy Officer and Integrated Strategy team, you'll shape social and content programs grounded in audience insight, platform expertise and measurable outcomes.





As one of Bastion's strategic specialists, you'll drive strategic thinking across client work, mentor Social Media Managers and champion best practice across social, content and influencer strategy.

- Develop social and content strategies aligned to client objectives, audience needs and business outcomes
- Translate brand and marketing strategies into social-first content solutions that are aligned to brand strategy
- Shape campaign and channel strategies, comms frameworks and social GTM plans
- Develop always-on content and community programs
- Identify opportunities for brands to authentically participate in online culture and conversation
- Write clear, compelling strategic documents, briefs frameworks and client presentations
- Conduct audience research using qualitative and quantitative data to inform strategic recommendations
- Use tools such as GWI, Sprout Social, Sprinklr, Meta Business Suite, TikTok Creative Centre and native platform analytics to uncover audience behaviours, content opportunities and performance insights
- Develop audience personas, content journeys and platform recommendations
- Stay across platform developments, algorithm updates, cultural trends and emerging content formats
- Translate research and insights into actionable recommendations for clients and internal teams
- Develop creator and influencer strategies across paid, owned and earned programs
- Recommend the right creator mix based on audience, objectives, budget and platform behaviour
- Develop influencer frameworks, partnership approaches and measurement plans
- Partner with PR, Social, Media, Experience and Creative teams to ensure creator activity is strategically integrated across campaigns
- Stay informed on emerging creator trends, talent and platform opportunities

Paid Media

- Understand paid social principles, campaign objectives, audience targeting and platform capabilities across Meta, TikTok, LinkedIn and other key platforms
- Partner with Integrated Strategists and Media teams to ensure content and creative are developed with amplification, optimisation and performance in mind and in line with the campaign idea
- Contribute to paid social planning by recommending content approaches, audience strategies and creative testing opportunities
- Interpret paid campaign performance and use insights to inform future content and creative recommendations
- Ensure social content is designed to maximise both organic engagement and paid effectiveness

Measurement & Analytics

- Develop measurement frameworks aligned to campaign objectives
- Analyse campaign performance across organic, paid social and influencer activity
- Produce meaningful reporting that goes beyond metrics to identify strategic learnings and optimisation opportunities




- Present campaign insights and recommendations to clients and internal stakeholders
- Use performance data to continually refine content and social strategies

Strategic Collaboration

- Partner with the Head of Social & Content, Chief Strategy Officer and Integrated Strategy team to develop integrated strategic responses for clients
- Collaborate with Creative, PR, Media, Experience and Digital teams to deliver social-first solutions
- Contribute strategic thinking to client workshops, integrated briefs and new business opportunities
- Present strategic recommendations confidently to clients and internal stakeholders
- Champion best practice social, content and influencer thinking across multidisciplinary teams

Capability Development

- Mentor and coach Social Media Managers, helping build strategic capability across the team from a channel standpoint
- Review strategic outputs and provide constructive feedback
- Share platform updates, emerging trends and industry best practice
- Contribute to the ongoing development of Bastion's social, content and influencer methodologies, frameworks and planning tools

What You'll Bring

- 4–6+ years' experience in social media, content strategy, influencer marketing or integrated communications
- Experience developing social and content strategies across organic, paid and influencer activity
- Strong understanding of social platforms, content formats and creator ecosystems, including Meta, TikTok, LinkedIn and YouTube
- Experience using audience research, social listening and reporting tools such as GWI, Sprout Social, Sprinklr, Google Analytics and native platform insights
- Confident interpreting campaign performance data and translating insights into practical recommendations
- Strong strategic thinking with the ability to connect audience insight to creative and content opportunities
- Excellent written communication and presentation skills, with experience preparing strategy documents and client presentations
- Strong collaboration and stakeholder management skills, working effectively across strategy, creative, media and client teams
- Ability to manage multiple projects while maintaining a high level of attention to detail
- Passion for digital culture, social platforms, influencer marketing and emerging trends

What we offer

- A supportive culture focused on collaboration and personal growth
- A truly integrated agency network that includes research, data, insights, creative, digital, experiential, reputation management, content production, performance, earned media, etc.
- The opportunity to lead fully integrated campaigns that expand your experience in the marketing and communications landscape
- Happy Days - an extra day of leave each month where there is no public holiday for you to do the things you love
- Inclusive parental leave
- Team Activities - a calendar of events that connects our team in creative and fun ways lead by our dedicated “Captains of Joy”
- Ability to connect with senior leaders within the business via Bastion mentor program

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📌 Senior Strategist - Social and Content (Melbourne)
🏢 Bastion
📍 Melbourne