? Location: Australia (full-time, hybrid)

? Reports to: Sales Manager, Managing Director

? Direct report: Brand & Content Specialist (AU based) ABOUT HAMPR

Hampr is a fast-growing, technology-led platform revolutionising workplace catering, meal programs, office pantry management, and corporate events. We empower Companies with seamless food and event solutions to take the complexity out of managing office events and catering. Hampr acts as the aggregator between food vendors and customers, helping companies build stronger workplace cultures through exceptional hospitality.

ABOUT THE ROLE The Marketing Manager/Lead is Hampr's first dedicated marketing leadership hire, responsible for building and running a fit-for-purpose marketing function from the ground up. This is a hands-on leadership role - you'll set the strategic direction for marketing, personally plan and run paid advertising and SEO/organic growth in-house, direct the Brand & Content Specialist's day-to-day execution, and manage any external specialist support as required. You'll sit at the table where commercial decisions get made, and you'll have the rare thing most marketers say they want: the air cover to actually go and do interesting work. You'll be the single point of accountability for marketing at Hampr, working closely with Sales and the Co-founders to ensure marketing activity translates directly into qualified pipeline and business growth. WHAT YOU'LL DO

Marketing Strategy & Planning

Partner with the Co-Founder and Sales Manager to build and refine Hampr's marketing strategy, aligned to company-wide growth targets and sales OKRs

Own the marketing plan - brand, demand, content, PR, partnerships and budget end-to-end - and report on ROI against agreed goals

Decide where we play and where we don't. Set the KPIs. Defend the budget

Evolve brand strategy, positioning and identity as we expand into new markets and segments

Monitor market and competitor activity to spot opportunities or risks Paid Media & Performance Marketing

Directly plan,



launch and optimise paid advertising campaigns (Google Ads, ChatGPT Ads, etc.), bringing this fully in-house

Own budget allocation, targeting, bidding strategy and conversion tracking across all paid channels

Report on core performance metrics (CTR, CAC, conversion rate, ROAS) on a regular cadence

Make build-vs-buy recommendations as the channel mix evolves SEO & Organic Growth

Own Hampr's SEO and organic growth strategy in-house - technical SEO, on-page optimisation, keyword/content strategy

Direct SEO-driven content produced by the Brand & Content Specialist

Track and report on organic performance (rankings, traffic, organic-sourced leads)

Make build-vs-buy recommendations on specialist contractor support as needed Demand Generation & Sales Alignment

Build and optimise the inbound marketing funnel with Sales, from top-of-funnel awareness to qualified lead handoff

Define lead quality standards (MQL/SQL) jointly with Sales and monitor conversion to fix drop-off points

Support the Sales team with enablement assets and funnel insights Team Leadership & Cross-Functional Coordination

Direct the Brand & Content Specialist - set priorities, sprint plans and quality standards, providing day-to-day coaching

Act as the single point of prioritisation for marketing requests from Product, Partnerships, Events and Growth

Own the process for securing timely supplier content ahead of key marketing moments

Partner with Product on messaging and positioning for new features Brand Oversight

Ensure all content, campaigns and creative stay consistent with Hampr's brand strategy





Provide strategic direction and final sign-off on major brand and content initiatives Reporting & Board Communication

Build and maintain marketing dashboards covering paid media, SEO/organic, funnel and content performance

Prepare marketing updates for board and leadership reporting, including OKR tracking

Bring data-driven recommendations on where to invest, reallocate or cut spend Execute Fast With AI in the Loop

We are unapologetically pro-AI - if it can be done faster and better with Claude, ChatGPT, Midjourney, Descript, Make.com, Zapier or whatever drops next month, you'll be using it

We want someone who treats AI like a junior team of 20, not a novelty The goal isn't cheap output, it's leverage - better work, faster, than a team 3x your size at a traditional agency WHAT WE'RE LOOKING FOR

8+ years' marketing experience, ideally in B2B, marketplace or SaaS

Proven hands-on experience running paid media campaigns with real budget accountability

Experience managing or directing external marketing agencies

Experience leading, directing or mentoring at least one direct report

Comfortable operating without existing marketing infrastructure - this is a build-it-yourself role

Data-literate - comfortable in Google Analytics, SEM Rush, AHREFs, ad platform dashboards, and building reporting

Strong stakeholder management skills across sales, product and partnerships, reporting into a Sales Manager rather than a marketing leader

Genuinely AI-fluent - you've rebuilt your workflow around it and have a robust opinion on where it helps and where it doesn't WHAT WE OFFER

Genuine ownership of the entire marketing function at a profitable, fast-growing Australian B2B marketplace

Direct line to the founders - decisions get made in hours, not weeks

Budget to hire, test, ship and fail intelligently

Hybrid working, and a team that ships A front-row seat, and a hand on the wheel

Unlimited in-office snacks, barista-made coffee and drinks

Weekly and monthly themed team lunches

📌 Marketing Manager/Lead (Sydney)
🏢 Hampr
📍 Sydney