Role : MarTech Data Consultant

Type of role - Permanent Position

Location : Sydney, Australia

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Responsibilities

- Apply your industry and product knowledge of MarTech, AdTech and AI tools to enhance our digital marketing capabilities, embed best practices and drive efficiencies.
- Manage complex AdTech projects end to end, balancing planning, resourcing, risk and stakeholder management to land on time and on budget.
- Maintain clear, up to date documentation for AdTech processes, workflows and best practices.
- Troubleshoot and debug MarTech and AdTech platforms, using creative problem solving and technical know how (including inspecting browser network activity, tag firing and data flows between platforms) to "connect the dots" and resolve issues end to end.
- Design frameworks to measure the value AdTech projects deliver and quantify their impact on marketing objectives.
- Ensure compliance with advertising and data privacy regulations and industry best practices.
- Collaborate with cross functional teams across Marketing and Digital to align technology initiatives with business goals.

Skills

Must have:

- Bachelor's Degree in IT, Marketing, Business or a related field.
- 3+ years in MarTech or other technical roles, with a focus on advertising technology implementation and optimisation.
- Solid knowledge of Google Tag Manager and GA4,



with reasonable knowledge of Google Marketing Platform (GMP) and Meta.
- Sophisticated problem solving skills, including the ability to understand browser network activity, trace data between platforms and creatively break down issues that surround a media data "black box".

Should have:

- A process driven mindset with the ability to navigate and articulate complex issues clearly.
- A hands on, technical and collaborative style with strong communication skills and experience working across diverse teams.
- Strong knowledge of the digital advertising landscape, including DSPs, ad servers, digital analytics tools, tag management and customer data platforms.
- Excellent collaboration with sponsors, business stakeholders, analysts, data governance and technical leads to land the right solution for the business need.

Nice to have:

- An understanding of agentic AI and experience building AI driven workflows to improve process efficiency.
- A solid grasp of measurement frameworks, including attribution modelling, incrementality studies and A/B testing.
- Foundational data capability, including ETL processes and data pipeline development.

Interested candidate can share share their resume at [email protected] or call me on +61 283195529

📌 MarTech Data Consultant (Sydney)
🏢 CareCone Group
📍 Sydney