National Sales Manager

Location: Australia (National Role)

Company: AllPour

Salary Range: $120,000 - $200,000 Commensurate with experience.

Location: Sydney area preferred.

About AllPour

AllPour is one of Australia's most dynamic and rapidly growing beverage businesses, representing an exciting portfolio of premium beer, cider, spirits, and RTD brands including:

- Hills Cider

- Mismatch Brewing Co.

- Jetty Road Brewing

- Barry Drinks

- 78° Distillery

- Circolo - The Spritz Company

What makes AllPour different is our unique commercial model. Through a co-operative network of more than 450 leading on-premise venues, pubs, bars, and hospitality groups nationally, we have the ability to influence distribution, drive velocity, and create meaningful opportunities for our brands and partners.

As we continue to expand, we are seeking an experienced and ambitious National Sales Manager to help shape the future of AllPour and lead our next phase of growth.

The Opportunity

This is more than just a sales leadership role. As National Sales Manager, you will play a critical role in developing and executing our national sales strategy, managing key customer relationships, identifying new growth opportunities, and helping define the future direction of the business.

You will work closely with the executive team to accelerate growth across our portfolio while ensuring strong commercial outcomes and sustainable profitability. This is an opportunity to join a high-growth business with great brands, a clear vision, and a genuine competitive advantage within the Australian beverage industry.

Key Responsibilities

Commercial Leadership

- Develop and execute national sales strategies across beer, cider, spirits, and RTD categories.





- Deliver sales growth, distribution gains, and profitability targets across the portfolio.

- Identify and secure new national account opportunities.

- Drive strategic revenue growth while maintaining margin discipline.

National Accounts & Wholesale Management

- Lead relationships with major national retail and on-premise customers.

- Develop and manage partnerships with wholesalers and route-to-market partners.

- Negotiate commercial trading agreements and promotional programs.

- Build joint business plans that deliver mutual growth.

Team Leadership

- Support, coach, and develop the sales team.

- Foster a high-performance culture built on accountability, collaboration, and execution.

- Ensure the team has the resources, tools, and support required to succeed.

Strategic Growth

- Identify emerging market opportunities and industry trends.

- Provide commercial insights to influence business decisions.

- Work cross-functionally with marketing, operations, procurement, and brand teams to achieve business objectives.

- Contribute to long-term strategic planning and business development initiatives.

About You

We're looking for an experienced sales leader who combines strong relationship-building skills with exceptional commercial acumen.

Essential Experience

- Previous experience as a National Sales Manager,



Senior National Account Manager, or State Sales Manager within the alcohol or FMCG industry.

- Strong understanding of the Australian alcohol market including:

- Beer

- Spirits

- RTDs

- Cider

Demonstrated experience managing:

- National Accounts

- Retail Groups

- On-Premise Customers

- Wholesale Networks

- Proven ability to drive profitable sales growth.

- Strong negotiation and commercial planning capabilities.

Personal Attributes

- Entrepreneurial mindset with a genuine desire to build something significant.

- Highly motivated, results-driven, and commercially focused.

- Strong leadership and people development skills.

- "Can-do" attitude with a willingness to roll up your sleeves when required.

- Excellent communication and stakeholder management skills.

- Passionate about premium beverage brands and the hospitality industry.

Why Join AllPour?

- Be part of one of Australia's fastest-growing beverage businesses.

- Represent an exciting portfolio of leading independent brands.

- Work with a unique national network of more than 450 premium hospitality venues.

- Have genuine influence over the future direction of the company.

- Join a passionate, entrepreneurial team with ambitious growth plans.

- Competitive salary package including performance incentives.

- Prospect for career growth as the business continues to scale nationally.

Ready to Shape the Future?

If you're a commercially driven sales leader who thrives on building brands, developing partnerships, and delivering results, we'd love to hear from you.

Join AllPour and help shape the future of independent Australian beverage brands.

📌 National Sales Manager (Sydney)
🏢 AllPour
📍 Sydney