At Morning Made, we're solving the coffee problem - the jitters, the crash, the 2pm slump - with a range of functional matcha, chai, turmeric and mushroom lattes built for people who want to feel positive, not just caffeinated. We're one of the fastest-growing coffee-alternative brands globally, stocked in 30,000+ doors across Walmart, Target, Kroger, and Woolworths, with major retail launches landing across AU, NZ and the US this year.

The Role

We're looking for a commercially sharp Sales Manager to own two connected engines of the business: our ANZ retail relationships (Woolworths, Coles, Foodstuffs, independents) and our ANZ foodservice channel (distributors, roasters, cafés). You'll manage key accounts end-to-end - forecasting, trade spend, velocity, new business - and be the person buyers and distributors call first.

This is a build-and-run role, not a support seat. You'll inherit an active account base and be expected to grow it from day one.

What You'll Own

- Manage and grow key retail relationships - Woolworths, Foodstuffs, independents - owning promo planning, range reviews, and NPD rollout with distributor partners
- Manage and grow ANZ foodservice through new cafe, distributor and roaster partnerships, in line with our Foodservice Strategy
- Identify and close new business across retail, foodservice, and adjacent channels
- Monitor sales performance, category trends, and competitive landscape to inform strategic decisions
- Own the end-to-end account management process, including forecasting, trade spend management, and performance tracking
- Build strong relationships with buyers, category managers, and key industry stakeholders




- Support the launch of new products and ensure optimal placement and sell-through in stores
- Own trade spend and margin performance across every account
- Collaborate with marketing to drive in-store activations, promotional campaigns, and trade marketing strategies
- Some domestic travel to meet retail partners and attend industry events

What You'll Need

- 3+ years in FMCG/CPG sales or key account management, with real ownership of a forecast and P&L-style; account responsibility
- Existing relationships across ANZ retail buyers and/or foodservice distributors/roasters are a strong plus
- Proven track record of managing and growing retail accounts, particularly in grocery, specialty, or foodservice.
- Strong understanding of the ANZ retail landscape, including key players, trends, and market dynamics.
- Exceptional negotiation, communication, and relationship-building skills.
- Results-driven mindset with a passion for hitting and exceeding sales targets.
- Experience with trade spend management, forecasting, and sales analytics.
- Comfortable operating with high autonomy in a small, fast-moving team

Why Join Morning Made?

- Massive Growth Opportunity: Be part of one of the fastest-growing brands in the wellness space, with major expansion plans in ANZ.
- Make an Impact: Play a pivotal role in shaping our regional sales strategy and building a strong foundation for long-term success.
- Innovative Culture: Join a high-energy, youthful fast-paced team that’s disrupting the beverage industry.
- Global Team: Work alongside top talent in the industry, collaborating across multiple markets.

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📌 Sales Manager Foodservice & Retail - Surry Hills, Sydney (New South Wales)
🏢 Morning Made
📍 New South Wales