Most senior paid media roles pull you away from the platforms. This one puts you back in them, with the autonomy to set the technical standard for an entire agency.

One of Australia's most recognised entrepreneur brands built their own agency because their clients kept asking who they could actually trust to run their marketing. Three years later, the agency is growing rapid and the technical bar needs to grow with it.

This is a craft leadership role. You are not the line manager. You are the person who sets the standard, holds the line on it, and lifts everyone around you through the quality of your work. Every account, every campaign, every tracking setup.

If you are a paid media operator who has grown frustrated watching standards slip around you, and you want the autonomy to fix that, this is the role.

What you will own

- The company-wide technical standard. Campaign structure, bidding, optimisation, and platform best practice on Google and Meta
- Conversion tracking and measurement end to end. Pixel and CAPI setup, GTM, GA4, event tracking, and attribution
- Account health across the full portfolio.

Regular reviews of performance, spend, and delivery with clear standards for what good looks like

- Escalation ownership on any account that is slipping. Stepping into the detail to stabilise and turn it around




- Raising the technical craft of the account managers through standards, reviews, and hands-on guidance

You will be a fit if

- You have significant hands-on paid media experience across Google and Meta, with platform execution maintained throughout your career and not just oversight
- You have built pixel and CAPI setups, GTM containers, and GA4 measurement from scratch and you can diagnose why the numbers look wrong
- You have kept quality consistent across many accounts at once, not just owned one large brand
- You are standards-driven and you care about the quality of the work and hold the line on it
- You can lead through influence and craft rather than authority
- You are comfortable owning senior client conversations and escalations

Why this one is different

- Real autonomy to set the technical standard your way, backed by a leadership team that takes craft seriously
- No line management overhead. Your energy goes into the work, not admin
- Warm client base embedded in a founder ecosystem. Clients who are invested in outcomes, not just activity
- A growing agency where strong operators get real ownership and room to build something they are proud of

If you live in the platforms and you are done watching standards slip around you, let's talk...

📌 Paid Media Lead (Sydney)
🏢 Wow Recruitment
📍 Sydney