Digital Media Specialist – Consumer Marketing 12month fixed‑term contract, Melbourne based, hybrid ways of working.

About the Role The Digital Media Specialist supports the Consumer Marketing team in driving marketing outcomes for realestate.com.au, realcommercial.com.au and Mortgage Choice. Reporting to the Performance Marketing Manager, the specialist will implement, optimise and report on performance media channels across brand campaigns and always‑on digital activity. The role also contributes to test‑and‑learn frameworks and emerging media opportunities.

Responsibilities - Build, launch, manage and optimise paid media campaigns across multiple platforms and brands, including video, search, social, native content and app‑install/engagement activities to drive awareness and adoption of products, apps and services.

- Report on outcomes and performance of digital media channels, providing meaningful insights that inform future execution and optimisations.
- Support the management of digital media budgets, ensuring investment and performance track against forecast.
- Assist the Performance Media Manager in developing and executing key brand campaigns across digital channels.
- Support the growth and development of the marketing graduate, helping them gain a rounded understanding of the digital marketing landscape and tools.
- Collaborate with internal stakeholders such as Marketing Managers and Product Managers, and external media partners.
- Partner with cross‑functional teams, including analytics and product owners, to configure digital tracking and tag implementation.
- Work with audience & analytics teams to create advanced audience segments that drive efficiencies across digital media campaigns.
- Keep up to date with the latest news, trends and products within the digital marketing landscape.





Qualifications - 3+ years of performance marketing experience with a demonstrated ability to build and manage high‑performing digital campaigns optimising towards KPIs.

- Hands‑on campaign management experience across at least two of: paid search, paid social, native content, video and app‑install/app‑engagement advertising.
- Experience with web and media analytics and measurement tools (e.g.

Adobe

Analytics, Tableau, Looker Studio) and an understanding of attribution, conversion tracking and audience/1PD data concepts.

- Experience managing media budgets and pacing across multiple platforms and campaigns simultaneously.
- Strong communication and stakeholder‑management skills.
- Positive attitude, growth mindset and a strong desire to get things done.
- Ability to work in a fast‑paced environment with multiple and changing priorities while maintaining strong attention to detail.

Advantages and Culture - Hybrid and versatile approach to working.

- Flexible leave options including birthday leave and purchase additional leave.
- Flexible parental leave for primary and secondary carers.
- Because We Care programme – volunteering leave, community grants, matched payroll giving and a Community Café that donates 100% of revenue to charity.
- Hackdays to bring big ideas to life.
- Commitment to diversity, equity and inclusion – a working workplace that embraces and values diverse ideas and experiences.

Equal Opportunity Employer We are committed to providing a working environment that embraces and values diversity, equity and inclusion. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability or any other protected characteristic.

Apply

We encourage anyone who has the skills, dedication and enthusiasm to learn, even if they do not meet every single requirement, to get in touch. For opportunities that may not fully match your profile, join our Talent Neighbourhood.

📌 Performance Media Specialist (Melbourne)
🏢 Rea Group
📍 Melbourne