Until 1993, women weren't required to be included in clinical trials. For decades, medicine was built on data that failed to properly account for women's bodies, symptoms and health outcomes. The consequences are still felt today, with millions of women waiting years for diagnoses and navigating a healthcare system that wasn't built with them in mind. That's why we built Ovum.

Founded by medical doctor and PhD candidate Dr Ariella Heffernan-Marks, Ovum is an intelligent women's health app that connects cycle data, hormones, symptoms, biometrics and lifestyle factors to help women better understand their health and advocate for themselves.

Our mission is to transform every woman's experience of healthcare, and our vision is a world where the gender health gap no longer exists.

Every symptom tracked and insight generated contributes to a growing longitudinal dataset on women's health, helping drive better research, products and healthcare outcomes for generations to come.

The Role

This is an opportunity to build one of the most influential voices in women's health from the ground up. At a time when millions of women are turning to social media to better understand their bodies and find answers that traditional healthcare often overlooks, you'll create content that educates, empowers and sparks conversations that matter.

You'll shape and grow Ovum's brand and presence, across multiple platforms including, Instagram, TikTok, LinkedIn, YouTube and podcast, turning complex health topics into engaging, culturally relevant content that women genuinely want to watch, save and share. Your work won't just build an audience, it will help women feel seen, understood and more confident advocating for their health.

What You’ll Own

- Lead Ovum's content and social strategy end-to-end: From idea to publication across all owned channels — social, podcast, YouTube, website and email — continuously optimising performance.
- Own Ovum's voice: Evolve our tone of voice and turn complex women's health topics into engaging, culturally relevant content people genuinely want to watch.




- Create content in-house: Hands-on production is core to the role — film, edit, design and package high-performing content across video, static and written formats.
- Build a repurposable content engine: Repeatable series and scalable systems that maximise every asset across channels, managed through a single editorial calendar spanning evergreen, campaigns, launches and partnerships.
- Own UGC and influencer strategy: Creator sourcing, partnerships and end to end campaign management.
- Stay ahead of culture and experiment relentlessly: Spot trends before they peak, test new hooks and formats, and use performance data to refine what works.
- Build and engage our community: Turn audience insights into content and foster a trusted community of Ovum advocates.
- Collaborate across the business: Work closely with the Founder, Product, Clinical, Partnerships and Marketing to keep Ovum's expert voice consistent while bringing new ideas to the table.

Does This Sound Like You?

- You live and breathe social. You don't just consume content, you analyse it, you instinctively understand what earns attention, what gets shared and why some content takes off while others don't.
- You're deeply embedded in culture, spot trends before they peak and are constantly testing new ideas and formats.
- You've built engaged audiences for a brand, personal account or community, and know what it takes to create content people genuinely want to watch and trust.
- You're an exceptional storyteller with strong editing skills, confident filming and self-editing in CapCut or similar, with a sharp sense of brand, tone of voice and how packaging and iteration turn good ideas into great content.




- You're comfortable both behind and in front of the camera. Whether you're interviewing someone, presenting to camera or jumping into content yourself, you're confident creating authentic, engaging videos.
- You think strategically but love getting hands-on. You're organised, collaborative, data-driven and know how to build creator and influencer programs that drive authentic growth.
- Most importantly, you care deeply about health and wellbeing and are energised by the prospect to build one of Australia's most influential women's health brands from the ground up.

What Success Looks Like

In 12 months, Ovum has become a trusted and influential voice in women's health. You've built a well-oiled content engine that consistently reaches millions of women, sparks meaningful conversations, and empowers women with the knowledge and confidence to better understand, advocate for, and take action on their health. People save it, share it, and trust it. You've helped move women's health further into the cultural conversation and made Ovum impossible to ignore.

In your first 30 days:

You've completed a full audit of our channels, content and performance, developed a deep understanding of our audience, tone of voice and content pillars, and built a content strategy and calendar mapped to our growth goals — working closely with the Founder and team.

By the end of day 60:

Your content workflows are up and running — filming, editing, publishing and repurposing — with core content series relaunched, a consistent rhythm taking shape across channels, and our UGC pipeline under your creative direction.

By the end of day 90:

The foundations of a scalable content engine are in place: repeatable series, an efficient production system, podcast content flowing across channels, and early experiments and audience insights showing what's working — with community initiatives underway and the foundations in place to achieve our 12-month growth OKRs.

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📌 Social Media & Content Lead (Melbourne)
🏢 Ovum AI
📍 Melbourne