Product Marketing Manager North Melbourne, Victoria Shape how healthcare technology is brought to market. At Rauland, we're looking for a Product Marketing Manager to help shape how our healthcare technology solutions are positioned, launched and adopted across Australia and Recent Zealand. Supporting more than 400 acute, aged care and mental health providers, our Concentric Care platform connects communication, workflows and data to improve how care is delivered.

As our platform continues to evolve, this role will help shape how we bring innovation to market and demonstrate the value it creates for customers. Working across Product, Sales, Clinical and Customer Experience, you'll translate complex technology into compelling customer value, lead go-to-market initiatives and help strengthen our market position. This is an opportunity to join a growing business in a high-growth industry, with the visibility, autonomy and influence to shape how innovation is brought to market.

About Rauland Rauland

Australia and New Zealand is a trusted, Australian-owned leader in healthcare technology, supporting more than 400 acute, aged care and mental health providers.

Our Concentric

Care platform connects communication, workflows and data to enable safer, more coordinated care and measurable outcomes. As healthcare continues to evolve, we're helping shape what's next. Why You'll Want This Role - Own end-to-end go-to-market execution for new platform innovations and enhancements.

- Shape how our products are positioned, understood and adopted across the healthcare market.
- Work closely with Product, Sales, Clinical and Customer Experience leaders.
- Influence strategy through customer and market insights.




- Create impactful sales enablement and customer-facing content that drives engagement.
- Work across a growing platform portfolio with significant market opportunity.
- Gain exposure to senior leaders and business-critical initiatives.
- Join a business that values ownership, initiative and fresh thinking. What You'll Be Doing - Develop product positioning, messaging and value propositions across key customer segments.
- Lead go-to-market planning and execution across the product portfolio.
- Drive Voice of Customer and market insight activities to inform product and commercial decisions.
- Create sales enablement assets, presentations and customer communications.
- Translate complex technical capabilities into compelling customer value.
- Monitor customer needs, market trends and competitor activity.
- Partner across Product, Sales, Clinical, Customer Experience and Technology teams.
- Measure and improve go-to-market effectiveness and adoption outcomes.

What Success Looks Like

You'll thrive in this role if you enjoy operating at the intersection of strategy and execution—equally comfortable shaping product narratives, influencing stakeholders and bringing go-to-market plans to life. You'll likely bring experience in Product Marketing, Solution Marketing or a similar B2B role,



with a proven ability to connect product capability with customer and commercial outcomes. You'll also have experience:

- Developing product positioning and customer value propositions.
- Creating effective sales enablement and product assets.
- Leading cross-functional go-to-market initiatives.
- Influencing stakeholders across multiple business functions.
- Driving outcomes in complex stakeholder environments.
- Balancing strategic thinking with hands-on delivery.
- Turning complex concepts into compelling customer stories. Most importantly, you're someone who is:
- Commercially minded and customer focused.
- Curious, proactive and comfortable challenging thinking.
- Resilient and adaptable in a growing environment.
- Influential, collaborative and relationship-driven.
- Results focused with a solutions-oriented mindset.

What You Can

Expect - A role with genuine impact, visibility and influence.

- Broad exposure across multiple business functions.
- Direct access to senior leaders and decision-makers.
- Meaningful work that helps improve healthcare outcomes.
- A culture that values ownership, collaboration and continuous improvement.
- The opportunity to grow your capability, profile and career in a growing technology business. Inclusion and Diversity at Rauland At Rauland, we value diversity of thought, experience and background, and we're committed to building an inclusive workforce where everyone can thrive. If you require any adjustments throughout the recruitment process to support your application, we encourage you to reach out and let us know how we can assist.

📌 Product Marketing Manager (Melbourne)
🏢 Rauland Australia Pty
📍 Melbourne