At Haus of Chain, we approach recruitment differently. Built inside a full-service digital agency, we place exceptional marketing talent based on proven execution and real commercial impact, not just what appears on a CV.

We’re proud to be partnering with Defiant Digital, a Sydney-based performance agency behind the growth of brands including DoorDash, Swyftx, Geedup and more than 300 high-growth DTC and eCommerce businesses. As the agency continues to scale, they’re looking for a Creative Strategist to join their growing team!

THE ROLE

Defiant isn’t looking for someone to fill a seat or execute a brief someone else wrote. They need a strategist who leads with insight, moves fast, and makes creative that converts at scale — across Meta, TikTok and YouTube.

This is a conversion-led, data-informed role embedded inside a performance marketing agency working with some of Australia’s fastest-growing DTC brands. You’ll own the full sprint cycle — what to test next, why, how it gets made, and what the team learns from it. You’ll work directly alongside Defiant’s media buyers, brief external agencies and creators, and build a predictable cadence that generates real, scalable winners.

Defiant runs a purpose-built content studio. High-volume. Fast iterations. Same-day turnaround when it matters. Your job is to make that machine produce assets that move metrics and get smarter every single sprint.

RESPONSIBILITIES

- Creative strategy & testing — Turn campaign data, audience behaviour and platform signals into explicit hypotheses and structured sprint roadmaps. Find the angles, hooks and formats worth scaling. Build the system to repeat them.
- Scripting & production — Write high-converting DR scripts and hooks for short-form video, UGC, statics and carousels. Direct the studio team,



editors and creators with strategic precision.
- Sprint ownership — Run the full loop: hypothesis → brief → produce → launch → analyse → iterate. You set the cadence, you keep it moving.
- Performance & optimisation — Read early signals like a hawk. Use CTR, thumb-stop, hold rate, CVR and CAC to make fast, confident calls. Don’t wait for someone to tell you what’s working.
- Agency & creator management — Brief and hold accountable Defiant’s creative partners, UGC creators and measurement partners. Make sure external work compounds the team’s learnings rather than duplicating them.
- Creative insights library — Build the institutional knowledge that makes the whole team smarter. Every test, every learning, every framework — documented and usable by everyone.

ABOUT YOU

- 4–6+ years in performance creative, paid social strategy, or growth marketing, with a portfolio that shows it.
- A copywriter at your core. You know how to sell. You understand angles, belief shifts, and how to calibrate messaging from cold audience to ready-to-buy.
- Deep platform fluency across Meta, TikTok, and YouTube, not "I’ve run some ads" fluency. You understand how creative influences delivery, targeting, and in-platform performance.
- Proven in direct-response video, you’ve scripted, produced, and iterated on UGC and short-form content that converted and scaled.
- A structured tester. Clear hypotheses. Signal vs noise. Frameworks, not one-off tweaks.
- Ruthless about priorities. You push back on low-leverage work.
- Fluent with AI tools for speed and variation - without letting it replace your judgement.

LIFE AT DEFIANT

Defiant works with some of the most commercially interesting brands in the Australian DTC and eCommerce space.

You’ll be based in Sydney and be rewarded with a competitive salary.

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📌 Creative Strategist (New South Wales)
🏢 HAUS (of) CHAIN
📍 New South Wales