G Squared is on the hunt for a Digital Strategist to develop integrated digital growth strategies that align business objectives with channel execution across all digital touchpoints, particularly Paid Media, Organic Search, and websites.

As a Digital Strategist, you'll take the lead on strategic direction for both new business and existing clients. You will:

- Develop holistic digital growth strategies that align with clients' business objectives, customer needs and commercial challenges.
- Build a deep understanding of clients' businesses, customers, competitors, products and broader digital ecosystems.
- Translate business objectives into integrated strategic growth recommendations across Paid Media, SEO, CRO and website experience.
- Work closely with Paid Media, SEO and Web teams to develop cohesive channel strategies and ensure tactical execution aligns with the overarching digital strategy.
- Use market research, audience insights, customer data and performance analysis to inform strategic recommendations and identify growth opportunities.
- Facilitate strategic workshops and planning sessions with clients to uncover opportunities, solve business challenges and align stakeholders.
- Challenge and refine strategic thinking across internal teams, providing guidance and oversight on key recommendations before they are presented to clients.
- Develop clear, compelling presentations that communicate strategic direction, opportunities and recommendations in a commercially focused way.
- Present strategic recommendations confidently to clients, prospective clients and internal stakeholders.
- Lead the development and presentation of strategic proposals and pitches, ensuring every response is insightful, commercially focused and showcases G Squared's strategic capabilities.
- Own the strategic quality of recent business responses, ensuring recommendations are evidence-based,



clearly articulated and positioned to maximise conversion.
- Stay across industry trends, platform developments and changing consumer behaviour to ensure strategies remain innovative and effective.
- Champion strategic thinking across the agency, helping teams deliver integrated solutions that drive measurable business outcomes.

What we are looking for

- 10+ years experience in digital, working within both paid media and organic search
- Strong consultative skills, being able to understand varied industries and client challenges, and communicate strategies clearly
- Deep understanding of the marketing funnel, including channels, tactics, messaging, audiences, and KPIUs
- Excellent client communication and stakeholder management skills
- Experience gathering and digesting data and analytics to form strategic responses
- Experience with GA4
- Tertiary qualifications in marketing, business, communications or similar

Why G Squared?

G Squared is a performance-focused digital agency headquartered in Chippendale, Sydney. We're an award-winning team that works with some of Australia's leading direct-to-consumer brands across a huge range of industries. Our service pillars — Paid Media, SEO, CRO, Data, Strategy, Web and Creative — work together, not in silos, so your strategies are always integrated and your impact is always amplified.

- Purpose-built office in Chippendale with breakout zones and collaboration spaces
- Comprehensive training through our partnership with Sydney University
- Paid parental leave + holiday bonus
- Regular team events with a genuinely fun crew

Awards:

- Winner – Best SEO Campaign, APAC Search Awards
- Finalist – Specialist Agency of the Year, Mumbrella Awards 2022
- Finalist – Marketing Agency of the Year, AMI Awards 2022
- Finalist – Independent & Digital Agency of the Year, AdNews Awards 2021

G Squared is committed to being a diverse and inclusive workspace. We encourage people of all backgrounds to apply.

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📌 Digital Strategist (New South Wales)
🏢 G Squared
📍 New South Wales