Fully remote | Up to $160K Super

You've built an ecommerce business from nothing. You've felt the 2am spreadsheet panic, made the calls that actually moved the P&L;, and come out the other side with scars and stories to prove it. Now imagine turning that experience into your day job, minus the operational grind, working alongside a team of coaches who've walked the same path.

This business supports product-based ecommerce founders through a structured coaching program. It's not theory-based coaching. It's real operators helping real founders solve real problems, in ad accounts, in P&Ls;, and everywhere in between.

About the role

You'll work with growing ecommerce founders, helping them move toward their next major revenue milestone. Day to day, that means:

- Delivering coaching sessions, both in group settings and one-on-one, as part of a wider coaching team
- Getting hands-on inside ad accounts and P&Ls;, auditing, diagnosing, and directing, without doing the execution work for them
- Contributing ideas and input into how the program's content and curriculum evolve
- Working with a broad range of members over time rather than a single fixed portfolio

Coaching capability can be developed on the job. What can't be taught is the real world scar tissue of having actually built and run a business.

What they're looking for

- 5 to 8 years of genuine, hands-on ecommerce experience, this is not a theory-based role,



you've actually been in the accounts and the P&L; making the calls
- Still commercially "on the tools", not someone who has moved purely into managing agency relationships
- A natural communicator who can hold a room, in small settings and large
- Genuinely warm, empathetic, and low-ego. This is not a salesy setting

This background typically looks like one of the following:

- Founder: you've built and scaled a product-based ecommerce business to a significant revenue level, either exited or still running it alongside this role
- Head of Ecommerce: you've led a business through a genuine scale-up journey, navigated real growth (and real setbacks), and built a team around you along the way

Both paths are genuinely valued here, what matters most is that you've been hands-on in the trenches, not just overseeing from a distance.

What's in it for you

- Full time, fully remote role
- Direct proximity to founder-level leadership and access to industry-leading partnerships and learnings
- A community of like-minded coaches rather than solo consulting or freelancing
- Genuine input into how the coaching program evolves

If you've built something real in ecommerce and you're ready to spend your days helping other founders do the same, without the operational grind of running it yourself, this is a genuinely rare seat at the table.

📌 Senior Ecommerce Coach (Sydney)
🏢 Wow Recruitment
📍 Sydney