Lead the sales strategy for one of Melbourne's most iconic wedding and event venues.

At Showtime Event Group (SEG), we create extraordinary event experiences across some of Victoria's most recognised venues. We're looking for an experienced and commercially driven Senior Sales Manager to lead the sales performance of one of our iconic venues. This role is primarily focused on weddings, while also driving revenue across corporate, social and special events. Reporting to the General Manager – Sales, you'll lead a dedicated sales team while remaining hands-on with key clients, major opportunities and strategic accounts. You'll drive revenue growth, strengthen client relationships and develop a high-performing team, all while delivering exceptional client experiences and commercial outcomes.

About the Role

This is a leadership role with genuine commercial ownership. You'll be responsible for the overall sales performance of a premium venue within the Showtime Event Group portfolio, leading the team to achieve revenue targets while delivering an exceptional client experience from enquiry through to event confirmation. While the venue hosts a diverse range of events, weddings are the primary focus of the sales portfolio, making this role ideal for someone with a passion for premium wedding sales and creating unforgettable client experiences. You'll also work to grow revenue across corporate events, gala dinners and social celebrations while promoting cross-selling opportunities across the broader SEG venue portfolio.

This is a full time Tuesday to Saturday position, aligning with the venue's peak trading days and providing the flexibility to connect with clients when they're most engaged.

What You'll Be Doing

- Lead, coach and develop a high-performing sales team member to achieve individual and team revenue targets.




- Drive sales performance through proactive pipeline management, enquiry conversion and strategic account growth.
- Lead negotiations and support the conversion of complex and high-value opportunities.
- Conduct regular pipeline reviews, forecasting and coaching sessions to maximise team performance.
- Build and maintain strong relationships with wedding clients, corporate clients, agencies, event organisers and venue stakeholders.
- Identify opportunities to increase repeat business, grow key accounts and secure long-term partnerships.
- Work collaboratively with Business Development and Marketing to generate new business opportunities and support commercial initiatives.
- Ensure CRM data, reporting and forecasting remain accurate and up to date.
- Continuously improve sales processes and remove barriers that impact team productivity and conversion.
- Partner closely with Planning and Operations teams to ensure a seamless client experience from sale through to delivery.

About You

You're an experienced sales leader who combines strategic thinking with a hands-on approach. You enjoy mentoring others, building strong client relationships and driving commercial success through disciplined pipeline management and exceptional customer service.

You'll bring

- Proven experience leading venue, hospitality or event sales teams.
- Experience in wedding sales or premium event sales will be highly regarded.
- A demonstrated track record of achieving ambitious revenue targets and driving business growth.
- Strong commercial acumen and confidence negotiating high-value opportunities.
- Experience coaching and developing high-performing teams.
- Excellent pipeline management, forecasting and CRM discipline.
- Outstanding communication and relationship-building skills.
- The ability to prioritise, solve problems and lead effectively in a fast-paced environment.

📌 Senior Sales Manager (Abbotsford)
🏢 Showtime Event Group
📍 Abbotsford