? We're Hiring: SEO Manager / SEM / PPC Specialist

? Location: Remote / Hybrid / On-site

? Employment Type: Full-Time

? Experience Level: Mid-Level to Senior-Level

About the Role

We are seeking a highly analytical, performance-driven, and strategic SEO Manager / SEM / PPC Specialist to lead our search marketing initiatives and maximize online visibility, traffic growth, and customer acquisition.

The successful candidate will be responsible for developing and executing SEO, SEM, and paid advertising strategies, optimizing campaign performance, managing digital marketing budgets, and driving measurable business results through data-driven optimization.

This role is ideal for a digital marketing professional who is passionate about search engine marketing, performance optimization, analytics, and building scalable growth strategies.

? Key ResponsibilitiesSEO Strategy & Optimization

Develop and execute comprehensive SEO strategies to improve organic rankings, website visibility, and organic traffic growth.

Conduct keyword research, competitor analysis, and SEO opportunity assessments.

Optimize website structure, content, metadata, internal linking, and technical SEO elements.

Perform SEO audits and identify opportunities for improving website performance.

Monitor search engine algorithm updates and implement best practices.

Develop link-building strategies and improve domain authority.

Collaborate with content, product, and development teams to execute SEO initiatives.

Track and analyze organic search performance and provide actionable recommendations.

SEM & PPC Campaign Management

Plan, launch, and optimize paid search campaigns across Google Ads, Bing Ads, and other advertising platforms.

Manage PPC budgets, bidding strategies, targeting, and campaign performance.

Develop keyword strategies, ad copy, landing page recommendations, and conversion optimization plans.

Conduct A/B testing for advertisements, keywords, audiences, and landing pages.





Monitor campaign metrics including CPC, CPA, CTR, ROAS, conversion rates, and customer acquisition costs.

Identify opportunities to improve paid media efficiency and maximize marketing ROI.

Manage remarketing, display, shopping, and performance-based advertising campaigns where applicable.

Analytics & Performance Reporting

Analyze digital marketing performance using tools such as Google Analytics 4 (GA4), Google Search Console, Google Ads, SEMrush, Ahrefs, Moz, or similar platforms.

Build performance reports and dashboards to communicate insights and recommendations.

Identify trends, opportunities, and areas for improvement through data analysis.

Forecast campaign performance and support budget planning.

Continuously test and optimize marketing strategies to achieve growth targets.

✅ Qualifications

Bachelor's degree in Marketing, Business, Digital Media, Communications, or a related field.

3–7 years of experience in SEO, SEM, PPC, Performance Marketing, or Digital Marketing.

Proven experience managing successful SEO and paid advertising campaigns.

Strong understanding of Google Ads, keyword research, bidding strategies, and conversion optimization.

Hands-on experience with SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz, or Screaming Frog.

Strong understanding of search engine algorithms, technical SEO, and content optimization.

Experience managing advertising budgets and improving campaign ROI.

Strong analytical skills with the ability to interpret data and make strategic recommendations.

Familiarity with landing page optimization, CRO,



and marketing funnels.

Excellent problem-solving, communication, and project management skills.

Ability to work independently and manage multiple campaigns in a fast-paced setting.

? Ideal Candidate

We're looking for someone who combines technical SEO expertise with strong performance marketing skills and business awareness.

You are someone who

Has a proven track record of increasing organic traffic and paid campaign performance.

Thinks analytically and makes decisions based on data and measurable results.

Understands customer search behavior and digital acquisition strategies.

Enjoys testing, optimizing, and continuously improving marketing performance.

Has strong attention to detail and technical problem-solving abilities.

Can balance strategic planning with hands-on campaign execution.

Keeps up with the latest SEO, SEM, and digital advertising trends.

Communicates insights clearly and collaborates effectively with marketing teams.

Is proactive, results-oriented, and passionate about digital growth.

? What We Offer

Opportunity to lead impactful SEO and performance marketing initiatives.

Ownership of campaigns that directly contribute to business growth.

Exposure to advanced digital marketing strategies and technologies.

Collaboration with creative, product, and business teams.

Training, mentorship, and continuous professional development.

Clear career progression into

Senior SEO Manager

Performance Marketing Manager

Growth Marketing Manager

Head of Digital Marketing

Director of Growth Marketing

Competitive compensation with performance-based incentives.

A dynamic, innovative, and growth-oriented work environment.

Ready to drive digital growth through search and performance marketing?

If you are passionate about SEO, paid advertising, analytics, and creating measurable business impact, we would love to hear from you. Apply now and join our growth team.

📌 SEO Manager/SEM/PPC Specialist (Sydney)
🏢 CRM Manage Leads
📍 Sydney