Role Description This is a part-time, remote role for an SEO Specialist / PPC Specialist. The specialist will perform keyword research, conduct regular SEO audits, optimize website content and structure for on-page SEO, and manage link-building initiatives to improve search engine rankings.

The role also includes monitoring and interpreting web analytics to refine SEO and PPC strategies, managing paid search campaigns, and optimizing ad copy, bids, and landing pages for better performance. The individual will collaborate with content and marketing teams to align SEO and PPC efforts with overall digital marketing goals, while providing periodic performance reports and actionable insights.

Qualifications

- Candidates should possess robust skills in Keyword Research and On-Page SEO to identify opportunities and optimize website content.
- Candidates should possess experience in SEO Audits and Web Analytics to diagnose issues, measure performance,



and guide data-driven decisions.
- Candidates should possess proficiency in Link Building to develop and maintain high-quality backlinks that support search visibility.
- Candidates should possess knowledge of PPC campaign management, including ad copywriting, bid optimization, and landing page testing.
- Candidates should possess familiarity with SEO and analytics tools (e.g., Google Analytics, Google Search Console, keyword research tools).
- Candidates should possess strong analytical, problem-solving, and communication skills, with the ability to work independently in a remote setup.
- Candidates should possess prior experience in digital marketing or a related field; relevant certifications in SEO, PPC, or analytics are an advantage.

📌 SEO Specialist / PPC Specialist (Australia)
🏢 Dream Naukri
📍 Australia