About Mr. Smith

Mr. Smith is an Australian-made luxury haircare brand, dedicated to Style, Substance and Simplicity: Style above all else, Substance of ingredients and Simplicity by design. Distinguished by a refined luxury, our vision is to create exceptional, Australian-made haircare products, meticulously crafted from a selection of Australian botanicals and essential oils.

We’re entrepreneurial, agile, and driven by a strong creative vision. As we continue to grow globally, we’re looking for a Social Media & Content Manager who can bring ideas to life and help elevate the Mr. Smith brand through innovative, strategy-led social marketing.

The Role

As Social Media & Content Manager, you’ll sit at the heart of our Marketing team. The role is ideal for someone self-sufficient, creatively sharp, with a strong grasp for social strategy and understanding of luxury.

You’ll be responsible for developing and executing social media strategy, responsible for content creation, lead brand and business storytelling, and manage our follower and collaborator community. You’ll assist with copywriting and campaign journey mapping for key marketing projects. You’ll collaborate closely with cross-functional teams to ensure consistent messaging, drive results and reporting. Responsibilities

As the Social Media & Content Manager, you will play a pivotal role in shaping how the Mr. Smith brand shows up internationally. This role blends strategic thinking with hands-on execution and requires solid project management, communication, and analytical skills to engage audiences, drive results, and elevate our brand presence. Stay across trends in luxury, beauty and lifestyle to ensure our content relevance

Plan, create, manage and analyse content that reflects our brand ethos and a luxury appeal

Actively capture on-site, event, BTS content at HQ, events,



in-salon and education classes

Translate insights into actionable social strategies, mapping strategic customer journeys

Craft clear, on-brand copy across all relevant channels

Monitor and report on campaign performance, providing recommendations for improvement

Manage our community (Instagram, TikTok, LinkedIn) and support Customer Service as needed

Oversee all aspects of campaign planning and delivery; resource coordination, timelines and risk Align social efforts, cross-functionally with launches, brand milestones and seasonal priorities

Manage stakeholder communication to ensure seamless execution of marketing plans

Manage relationships with external collaborators or agencies, ensuring quality and timely delivery We’re Looking For A thinker, mover and shaker with a proactive mindset and strong sense of ownership A deep understanding of luxury branding and consumer behavior An individual to translate big-picture ideas into actionable, results-driven campaigns

Strong content creation skills with a customer-centric mindset

Comfortable working in a fast-paced environment

Fluent in all social media platforms, image and video editing and key tools like Later or Canva Excellent copywriting and communication skills

Highly organised, with great time management and stakeholder engagement abilities Qualifications & Experience

Degree in Marketing, Design, Communications, or a related field is preferred

Minimum 3 years’ experience in a similar marketing, content, campaigns role, ideally in premium retail, beauty or the arts Experience creating campaigns with a focus on storytelling, visual execution and performance tracking How to Apply?

Include your Resume, a brief Cover Letter, and (if applicable) a sample of your recent work or portfolio that shows your social content capabilities. Only shortlisted candidates will be contacted.

📌 Social Media & Content Manager (Melbourne)
🏢 Mr Smith
📍 Melbourne