Are you a strategic thinker who loves turning briefs into smart, results-driven campaigns? Do you thrive on insights, trends and big ideas that actually move the needle?

At The Social

CliQ, we’re looking for a Social Media Strategist to help elevate our work across client campaigns and new business opportunities. This role is all about developing clear, effective strategies — from responding to briefs and shaping campaign direction, through to supporting pitches and occasionally leading client conversations. Based in St Kilda and part of the Merchantwise Group, we’re a social and digital agency working with brands across fashion, beauty, lifestyle and more.

We’re a collaborative, energetic team that loves good ideas, strong strategy and work that delivers. What you’ll doCampaign & client strategy Respond to client briefs with clear, insight-led digital strategies

Develop multi-channel campaign strategies across social, paid and content

Partner with internal teams to shape ideas from concept through to execution

Translate trends, audience insights and platform updates into actionable recommendations

Provide ongoing strategic input to optimise and evolve live campaigns Client partnership & project ownership Build strong relationships with clients through confident, strategic communication

Lead or support client presentations, particularly around campaign strategy and one-off projects

Act as a strategic point of contact on selected projects, ensuring clarity and alignment





Translate client needs into clear internal briefs and actionable direction Internal collaboration & strategic support Work closely with creative, social and paid teams to ensure strategic alignment

Contribute proactive ideas to elevate campaign performance and innovation

Help build strategic frameworks, playbooks and best practices across the team New business support Support the development of strategies for inbound opportunities and pitches

Contribute to proposal development and presentations where required What you’ll bring 3+ years’ experience in digital strategy, marketing or agency environments

Strong understanding of social and digital platforms including Meta, TikTok and Google

Proven ability to respond to briefs with clear, compelling strategic thinking

Confidence working directly with clients and presenting ideas

Solid communication and relationship-building skills A balance of creative thinking and analytical mindset A proactive, organised and collaborative approach Why work with us? A vibrant, social team who genuinely love what they do A St Kilda office just minutes from the beach The opportunity to work across leading fashion, beauty and lifestyle brands A role that combines strategy, creativity and client exposure The backing of the Merchantwise Group, with access to a broader network across creative, media and licensing Ready to join the CliQ? Apply now and send us your CV, along with a short note on why you’d be a great fit.

📌 Social Media Strategist (Melbourne)
🏢 Jaywing Australia
📍 Melbourne