Eight Communications is an award-winning public relations agency specialising in travel, tourism, hospitality, lifestyle and entertainment. We work with some of Australasia's leading hotel brands, hospitality groups, tourism destinations, tour operators, developers and lifestyle businesses, delivering strategic communications campaigns that generate meaningful results.

We are seeking an experienced and commercially minded Account Director to lead a portfolio of client accounts, mentor and develop team members, and play a key role in the continued growth of the agency. The successful candidate will be responsible for providing strategic counsel, delivering exceptional client service and driving high-impact communications campaigns that achieve meaningful business outcomes.

This Sydney-based role is ideal for someone who thrives in a fast-paced agency environment, enjoys building lasting client and media relationships, and is passionate about delivering creative campaigns across the travel, tourism, hospitality, property and lifestyle sectors.

Key Responsibilities

- Lead a portfolio of client accounts, acting as the primary strategic adviser and day-to-day client lead
- Develop and implement integrated communications strategies aligned with client objectives and business outcomes
- Build and maintain trusted relationships with senior client stakeholders, providing proactive counsel and strategic recommendations
- Lead client meetings, presentations, campaign planning sessions and quarterly reviews
- Drive media strategy and secure high-quality earned media across print, digital, broadcast and social media platforms




- Develop creative campaign concepts, partnerships, brand collaborations and communications initiatives
- Build and maintain strong relationships with journalists, editors, producers, content creators and influencers across travel, hospitality, food and beverage, tourism, property, lifestyle and business media
- Identify emerging trends, news opportunities and editorial angles that deliver value for clients
- Oversee media events, launches, activations and individual or group famil programs, including occasional interstate and international travel
- Monitor campaign performance, media coverage and industry activity, providing strategic insights and recommendations
- Prepare and oversee client reporting, campaign evaluations and strategic planning documents
- Lead, mentor and develop junior team members, providing ongoing coaching, support and professional development
- Support new business opportunities, proposal development and agency presentationsIdentify opportunities to grow client accounts and expand agency services
- Work collaboratively with the wider Eight Communications team to deliver outstanding results across all client campaigns

About you

- Minimum six years' experience in public relations, communications or a related field,



preferably within an agency environment
- Demonstrated experience managing and mentoring a team
- Proven experience leading client accounts and delivering integrated communications campaigns
- Strong understanding of the Australian media landscape, influencer setting and social media platforms
- Exceptional client management, presentation and stakeholder engagement skills
- Commercially minded with the ability to identify opportunities that add value for clients
- Highly organised with the ability to manage multiple projects, competing priorities and deadlines
- Strategic thinker with strong leadership, problem-solving and decision-making skills
- Experience across travel, tourism, hospitality, property or lifestyle sectors will be highly regarded
- Degree qualified in Public Relations, Communications, Journalism, Marketing or a related discipline
- Sydney-based and able to work from our Sydney CBD office four days per week

What we offer

- Flexible hybrid working arrangements and an amazing team culture
- Sydney CBD office location
- Opportunities for domestic and international travel
- Professional development, mentoring and leadership opportunities
- Exposure to leading travel, tourism, hospitality, property and lifestyle brands
- A supportive, collaborative team culture where your ideas are valued
- Genuine opportunities for career progression within a growing, award-winning agency
- The opportunity to play a senior leadership role and help shape the future of Eight Communications

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📌 Account Director (New South Wales)
🏢 Eight Communications
📍 New South Wales