What’s the role?

Medium Rare is seeking a Trade Marketing Director to lead how our work shows up in market and drive trade marketing activity supporting commercial growth across Medium Rare and sister agencies Visual Domain and Storyation.

About the Role

This senior director‑level role reports directly to Managing Director Nick Smith and operates across the group, ensuring consistent positioning with senior marketers. It focuses on B2B digital marketing and lead generation, supporting sales and pipeline outcomes.

What You Will Do

- Lead the development and execution of trade marketing strategy across Medium Rare, Visual Domain, and Storyation
- Deliver integrated trade marketing campaigns that increase awareness, relevance, and inbound interest
- Lead B2B digital marketing and performance‑driven campaigns across Google Ads, LinkedIn, Meta, and EDMs
- Drive qualified lead generation in support of a sales‑driven environment
- Partner with internal teams and external specialists to plan, execute and optimise campaigns
- Oversee development of case studies, sales tools and market‑facing narratives
- Lead awards strategy and oversee submissions aligned to commercial priorities
- Develop thought leadership and points of view to strengthen market positioning
- Plan and deliver events, partnerships and industry activity focused on senior marketers
- Optimise digital marketing investment to ensure effectiveness and ROI
- Work closely with group teams to align messaging and amplify strong work

Who You Are





- A senior trade marketer with solid commercial instincts and demonstrated B2B experience
- Deep knowledge of agency growth and senior marketer evaluation, with hands‑on digital marketing, lead generation and performance‑driven experience
- Comfortable operating in sales‑aligned environments
- Confident leadership, effective cross‑team influence, and a results‑focused approach
- Combines strategic thinking, disciplined execution, and sound judgement

Benefits

- Access to publications and products from the News Corp family
- Exclusive offers across a range of products and services
- Health & wellbeing resources, including on‑site gym at selected offices
- Range of leave options: parental, birthday, volunteer, career break, compassionate
- Financial wellbeing support
- Tailored development opportunities, leadership programs
- Volunteer opportunities and company‑organised charity drives
- Employee‑resource groups and accessibility features

Commitment to Diversity, Equity and Inclusion

Diversity strengthens our national teams and newsroom. We are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply. We are committed to ensuring an accessible and supportive recruitment process. If you require adjustments or accommodations at any stage, please let us know.

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📌 Trade Marketing Director (City of Sydney)
🏢 News Corp Australia
📍 City of Sydney