Location

Sydney, NSW, AU

About the Role

Bring iconic Tip Top brands to life by delivering impactful trade activations and driving execution excellence nationwide.

Purpose of the role

- Execute Tip Top’s trade activation plans, ensuring campaigns are delivered on time and to a high standard.
- Coordinate cross‑functional stakeholders to translate activation strategies into effective field sales execution.
- Manage point‑of‑sale materials and promotional assets to support retail activation success.
- Support sales cycle planning, activation communications and reporting.
- Monitor in‑store compliance and campaign performance, providing insights to drive continuous improvement.
- Build robust relationships with internal teams, suppliers and field sales to deliver exceptional execution outcomes.

About You

You are a highly organised and proactive coordinator who thrives in a fast‑paced FMCG or retail environment. You enjoy bringing plans to life, managing multiple priorities, and working collaboratively with a wide range of stakeholders to deliver outstanding results.

You Will Bring

- Experience in sales operations, shopper marketing, merchandising, activation, or a similar coordination role.
- Strong project management and organisational skills, with the ability to manage competing deadlines.
- Excellent stakeholder engagement and communication skills, with a collaborative and customer‑focused approach.
- Strong Excel skills and confidence working with data, reporting and spreadsheets.
- Experience working with CRM systems such as Salesforce (desirable).




- Strong analytical and problem‑solving capabilities, with the ability to turn data into actionable insights.
- A continuous improvement mindset and a passion for driving executional excellence.

Why Join Us?

At Tip Top Bakeries, we pride ourselves on producing an extensive range of wholesome bakery products. Our purpose of “Everyday Moments of Goodness” represents the lives we touch and the difference we make.

Benefits

- Family‑friendly policies including 12 weeks of paid parental leave, additional paid time off to ease back to work and ongoing superannuation contributions during unpaid parental leave.
- Recognition and award programs, including access to our online rewards platform.
- Health and wellbeing programs including access to our 24/7 Employee Assistance Programme and on‑site physiotherapy services.
- Flexible working options.
- Access to an extensive range of internal trainings and development programmes for your career.
- Financial support for approved study pathways, as well as traineeship and apprenticeship programmes.
- Two paid volunteer days per year as part of our focus on Community Partnerships.
- Novated leasing options.

Equal Opportunity Statement

At Tip Top we strive to create a place where everyone belongs, everyone is valued, and everyone has equal opportunity.

We encourage applications from people of all ages, nationalities, abilities and cultures – including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability.

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