Head of Sales – Electrical Switchboards

- Lead our sales function and personally own a portfolio of key customers

- Manage the full sales process — from scoping and pricing through to close

- Join an Australian switchboard manufacturer with more than 80 years of industry experience

About Chadwick Switchboards

Chadwick Switchboards is an established Australian manufacturer of custom low-voltage electrical switchboards.

We work with electrical contractors, consultants, builders and project customers to deliver engineered switchboard solutions across commercial, industrial, infrastructure and major-project environments.

We are now seeking an experienced electrical-project sales leader to own our key customer relationships and drive profitable, sustainable growth.

The Role

Reporting directly to the Chief Operating Officer, you will lead our sales team while personally managing your own portfolio of key accounts and major project opportunities.

Estimating and pricing are part of the sales process you own — you'll work closely with our estimators on quotations, but you carry commercial responsibility for the pricing, margin and risk on your deals. This is a hands-on, customer-facing leadership role — not a purely administrative or desk-based management role.

Your responsibilities will include:

- Personally leading and managing a portfolio of key customers and major project opportunities, from first contact through to handover

- Leading, coaching and holding accountable the wider sales team

- Owning pricing, margin and commercial risk decisions on your own quotations and tenders

- Developing recent relationships with electrical contractors, consultants, builders and other project stakeholders

- Working closely with Estimating to set priorities and improve quotation turnaround times

- Developing bid strategies for complex or commercially significant opportunities

- Improving pipeline management, CRM discipline, forecasting,



quotation follow-up and conversion

- Negotiating commercial outcomes while protecting margin and managing risk

- Coordinating disciplined handovers from Sales to Engineering, Project Management and Production

- Delivering agreed sales-order, invoiced-revenue, gross-margin and customer-activity targets

What Success Will Look Like

During your first 12 months, you will have:

- Built and be personally managing a strong portfolio of key accounts

- Established a reliable, qualified sales pipeline and forecast

- Improved quotation turnaround, follow-up and conversion

- Strengthened pricing, margin and tender-risk discipline on your own deals

- Deepened relationships with existing strategic customers

- Increased engagement with electrical contractors, consultants and project customers

- Improved coordination between Sales, Estimating, Engineering, Projects and Production

Essential Experience

To be considered, you must demonstrate:

- At least seven years' experience in technical, project-based or engineered-solution sales

- Relevant experience in electrical switchboards, switchgear, low-voltage power distribution, electrical contracting, industrial electrical systems or commercial electrical projects

- A proven record of personally owning and growing key accounts

- A proven record of personally leading and winning complex, high-value project opportunities

- The ability to read and understand electrical drawings, specifications, scopes and single-line diagrams, and to price from them

- Experience owning pricing, margins, tender risks,



qualifications and exclusions on your own opportunities

- Experience leading or mentoring a sales team

- Strong commercial negotiation and customer-management capability

- Disciplined experience with CRM systems, pipelines, forecasts and quotation follow-up

- A hands-on, accountable and results-focused style

- Unrestricted permanent working rights in Australia

- A current Australian driver licence

Applications without relevant electrical-project or closely related technical-sales experience are unlikely to be progressed.

Highly Regarded

- Direct experience in electrical switchboard manufacturing or estimating

- Existing relationships with electrical contractors, consultants, builders, wholesalers or major project customers

- An electrical trade, engineering or other relevant technical qualification

- Experience selling into data-centre, infrastructure, commercial-construction or industrial projects

Why Join Chadwick?

- Own and grow a portfolio of key accounts for a respected Australian manufacturer

- Join a business with more than 80 years of history and established customer relationships

- Sell engineered, high-value electrical solutions rather than commodity products

- Work directly with the COO and influence commercial strategy and business growth

- Have genuine involvement in major bids, pricing, customer strategy and operational improvement

- Receive a competitive base salary, superannuation, car allowance and performance-based incentive

Location and Work Arrangements

This is primarily a customer-facing role based at our Smithfield facility.

Regular customer meetings across metropolitan Sydney will be required.

Apply

Please submit your current resume and answer the application questions.

A formal cover letter is not required. When describing your project experience, you may provide approximate project values and omit confidential customer information.

📌 Head of Sales (Smithfield)
🏢 Chadwick Industries
📍 Smithfield